Crenshaw Communications

Crenshaw Communications, ImPRessions, public relations • May 18, 2016

The Five "Rs" of PR: How PR Can Boost Brand Marketing

Although they’re sometimes confused, marketing and public relations are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program […]

Crenshaw Communications, PR Fish Bowl, public relations • May 13, 2016

5 PR Faux Pas And A Few Genius Moves

In public relations, the work we do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Whatever the PR “mission critical” is, here are some actions to avoid for flawless execution as well as some genius moves. PR faux pas […]

Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2016

7 Keys To Using Surveys For PR

In public relations, as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data. If done […]

Crenshaw Communications, ImPRessions, public relations • May 10, 2016

When The CEO Takes A Stand

There was a time when good public relations dictated that a CEO shouldn’t take a position on a controversial issue. A public stand, of course, can risk backlash among customers or employees. Conventional PR wisdom may be changing. Starbucks chief Howard Schultz is known for his willingness to wade into treacherous waters – from healthcare […]

Crenshaw Communications, News • May 9, 2016

CC Is Tapped By Fuigo

We’re inspired to be working with Fuigo, a new, industry-changing service for interior designers. Founded by Maury and Mickey Riad, owners of legendary Venetian textile company Fortuny, Fuigo offers a custom software platform and beautiful collaborative work space for interior designers on Park Avenue. As a kind of upscale “WeWork for Designers,” plus back-office business […]

Crenshaw Communications, ImPRessions, public relations • May 9, 2016

How To Tell A (PR) Client They’re Wrong

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. My colleague agreed but warned me that I was “telling him […]

Crenshaw Communications, PR Fish Bowl • May 6, 2016

A Journalist’s POV: Questions From A PR Team

One of the coolest things about working in public relations is forging strong working relationships with press. Recently, we were pleased to begin such a relationship with Modern Marketing Exchange, an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. Editor Agata Smieciuszewski was […]

Crenshaw Communications, PR Fish Bowl, public relations • May 3, 2016

Clever PR Ideas For Mother’s Day

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns, it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that […]

Crenshaw Communications, PR Fish Bowl, public relations • April 28, 2016

5 Tips For PR Pros Too Busy To Write

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. And that’s just the morning! Clearly it can be […]