Crenshaw Communications

Crenshaw Communications, PR Fish Bowl, public relations • July 5, 2016

7 Bad PR Habits To Break Right Now

It’s a cliché that the public relations relations business needs better PR for itself, but did you ever wonder why it suffers from an image problem? Sometimes it’s due to the bad habits of those who practice PR. Every profession has its share of negative stereotypes; some are lighthearted, some have an ounce of truth […]

Crenshaw Communications, PR Fish Bowl, public relations • July 1, 2016

5 Signs You Should Wait To Invest In Tech PR

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge […]

Crenshaw Communications, ImPRessions, public relations • June 30, 2016

For PR Agencies, Does Cannes Really Matter?

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. I wouldn’t necessarily have known that, for two reasons. First, my social feeds were filled with […]

Crenshaw Communications, media relations, PR Fish Bowl • June 28, 2016

7 Pitching Tips For Better Tech PR

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working […]

Crenshaw Communications, media relations, PR Fish Bowl • June 23, 2016

A Journalist’s POV: Questions From A PR Team

Helping craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Read on for Ira’s insightful […]

Crenshaw Communications, ImPRessions, public relations • June 22, 2016

Will The Election Kill Brand Trump?

Is Donald Trump’s presidential run just a giant PR push for his brand? And if so, is it backfiring? It doesn’t take a political pundit – or public relations expert – to suspect that Trump’s true goal in running for our nation’s highest office is to build up his name in order to license more […]

Crenshaw Communications, PR Fish Bowl, public relations • June 21, 2016

5 Benefits Of Hyperlocal PR

Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. But “hyperlocal may be the new global.” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an […]

Crenshaw Communications, PR Fish Bowl, public relations • June 17, 2016

And Now A Few Words About PR Etiquette

It’s impossible to tally how many interactions a fast-moving public relations team has with media contacts, vendors, clients, and partners on a daily basis. Let’s just say the number is a big one. And with each comes the possibility of misspeaking, divulging too much, or sending the poorly worded or ill-timed email. Now might be […]

Crenshaw Communications, ImPRessions • June 16, 2016

7 Tips: What PR Agencies Want From Their Clients

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies, so it inspired me to look at the flip side of the client-agency relationship. Here’s our list of top things a typical PR firm looks for in an ideal client. Commitment. Occasionally in […]