Latest And Greatest PR Tech Tools
How can top B2B and consumer tech PR professionals boost productivity and squeeze more out of the average workday? With new tech tools, of course! The best tools eliminate some tedious tasks, make others more efficient and improve overall PR output and results. Today we take a look specifically at tools to improve research, events […]
Read MoreA Journalist’s POV: 3 Questions From A NY PR Firm
One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to […]
Read MorePR Must-Reads: 8 Outlets To Stay Ahead Of The Game
Whether you practice consumer, B2B or tech PR, you must know your stuff – particularly the news – to excel at your job. But not all news outlets are equally helpful. A recent survey concluded that NPR and Sunday morning political talk shows are the most informative news outlets, while exposure to partisan sources, such as […]
Read More6 Ways PR Can Build Influence
For a brand that suffers from lack of visibility, the awareness generated by a strategic PR campaign is a worthy goal. A product launch, a better technology, a new startup — all depend on breaking through to accomplish business objectives. But we don’t give PR enough credit when we define it as an awareness-generating tool. […]
Read MoreWhat PR Can Learn From, Ahem, Our Grandparents
If you’re in PR, you may know that this weekend is Grandparents Day, and that this month will see the release of “The Intern,” starring Robert DeNiro as a retiree working as an intern for Anne Hathaway’s fashion start-up. It is in this spirit that we share some PR lessons we’ve learned from older generations. […]
Read More6 Learnings From A Negative PR Situation
Tech PR pros and others have been buzzing about the recent, highly unflattering feature about Amazon in The New York Times. The piece has triggered debate about whether proactive PR can help prevent or respond to such a situation. In this case I think PR’s power to prevent or preempt the story is exaggerated, based […]
Read MoreBeat The Clock! PR Adapts To Ever-Shortening Attention Spans
If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less […]
Read More5 Habits All PR People Must Break
PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to […]
Read More8 PR Agency Survival Secrets
The stress of day-to-day life at a top PR agency is sometimes exaggerated or even glorified by those of us who make a career in public relations. But like many professional services businesses, it combines the challenges of satisfying clients, bosses, and journalists, often under pressure and against deadlines that seem to accelerate every month. […]
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