public relations

Crenshaw Communications, ImPRessions, public relations, reputation • July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as seemingly innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a […]

Crenshaw Communications, ImPRessions, public relations • June 30, 2015

PR Breaks Through At Cannes. Or Not.

PR agencies were celebrating this year at the Cannes Lions, the annual ad tech extravaganza that honors creativity in advertising, marketing, and (sometimes) public relations. 2015 was a good Cannes for PR, which has been persistently overshadowed by splashy paid marketing campaigns submitted by global ad agencies. PR jury president Lynne-Anne Davis noted a “dramatic […]

PR Fish Bowl, public relations • June 29, 2015

PR Campaigns Pop On Independence Day

The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day. Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are […]

Crenshaw Communications, PR Fish Bowl, public relations • June 25, 2015

6 Courses Colleges Should Teach PR Students

Effective writing and media relations will always be mainstays of college public relations courses, but the business is always evolving, so curricula must do the same to produce the next generation of consumer or tech PR professionals. I recently gave a lecture on “real world” PR to a class of college juniors and was surprised […]

Crenshaw Communications, ImPRessions, public relations • June 25, 2015

8 Reasons Why Your PR Isn't Working

An investment in a relationship with the right PR agency can pay enormous dividends when it comes to building reputation and even demand. But businesses who can gain from building or engaging a PR team can be hesitant due to uncertainty about outcomes. As an industry, PR hasn’t always done a great job defining or […]

branding, Crenshaw Communications, ImPRessions, public relations • June 20, 2015

What Donald Trump Knows About Public Relations

It may seem a stretch that PR people can learn from Donald Trump, whose announcement that he will run for president was lampooned by many in social and traditional media. But maybe we can. Trump’s threats to enter the presidential race over the years have come across as tired and transparent bids for publicity. But, […]

Crenshaw Communications, ImPRessions, public relations • June 17, 2015

What Journalists Should Know About PR People

Lauren Sieben’s enlightening post about what PR agency and client-side pros should know about today’s newsroom got me thinking about the flipside. What, if anything, should journalists know about a PR firm, or how communications professionals operate? While the typical public relations agency hasn’t been as radically disrupted as the traditional newsroom, there are many […]

Crenshaw Communications, PR Fish Bowl, public relations • June 16, 2015

6 PR Lessons From The Olive Garden Food Truck

Recently the Olive Garden restaurant unveiled an unlikely sampling initiative that PR agency folk will find either cool or cringe-worthy. The often-maligned (but also beloved) Olive Garden sent a food truck into Boston’s North End – a neighborhood synonymous with authentic Italian cuisine. The Boston stop was the latest one in a sampling and PR […]

Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2015

6 Ways To Leverage Your PR Wins

Whether you’re on the PR agency team or client side, a new business win or tremendous media placement is exciting. However, the work doesn’t end there – follow these tips to make the most of your successes! Write a press release. This one’s a no-brainer. Share new business success with appropriate trade media, both within […]