public relations

Crenshaw Communications, ImPRessions, public relations • March 4, 2015

Why Do Women At PR Agencies Earn Less?

There’s a gender wage gap at PR agencies and in our industry overall, and it’s getting worse. According to the latest PRWeek/Bloom, Gross & Associates Salary Survey, women in PR earn significantly less than their male counterparts on average. Among those with less than five years experience, men outearn women by $5500 annually. For more […]

Crenshaw Communications, PR Fish Bowl, public relations • March 3, 2015

How To Boost PR With The Right Non-Profit Partner

Companies choose to support non-profits for many reasons, not all of which involve public relations. A philanthropic commitment is often the result of legitimate alignment with ethical principles or social responsibility, as well as a goal to be identified with a specific cause or community. Historically, when these partnerships work, the benefits to both parties […]

Crenshaw Communications, PR Fish Bowl, public relations • February 27, 2015

5 Ways To A PR-Worthy Company Linkedin Page

As the most overtly “professional” of the social media platforms, Linkedin is an important and necessary part of any good public relations program. While fans look for inspiration on Instagram or Pinterest and journalists hang out on Twitter, those more focused on business — prospects, clients, partners, and employees for a given company — inhabit Linkedin. […]

Crenshaw Communications, PR Fish Bowl, public relations • February 24, 2015

A Public Relations Situation: One In An Occasional Series

We in the PR agency world consider ourselves fairly expert at handling delicate client situations. Here we will occasionally share some examples of how our team has successfully defused, or even leveraged, a potentially negative situation. This post considers the case of the fired journalist. In recent weeks our team set up a couple of interviews […]

Crenshaw Communications, ImPRessions, public relations • February 19, 2015

Can PR Scale?

There’s an interesting question buried in Tom Foremski’s recent broadside against the PR Council’s move to redefine what PR agencies do. The post is about the term “earned influence” to describe the work of the modern PR practitioner and move PR beyond “earned media” outcomes that some feel are outdated. (For the record, Foremski thinks it’s […]

Crenshaw Communications, PR Fish Bowl, public relations • February 18, 2015

5 Things You Should Never Ask Of A PR Agency

A successful partnership with a PR agency should fill needs and solve problems in creative, strategic and mutually beneficial ways, and a good PR firm will go the extra distance to please. There are times, however, when clients need to know what’s not appropriate to ask of their agency. So, how does a business know what’s […]

Crenshaw Communications, ImPRessions, public relations • February 17, 2015

6 Things Great PR Campaigns Have In Common

When it comes to capturing the attention of journalists, influentials, and prospects, some PR campaigns have more impact than others. What makes the difference? There are countless factors, from the development of the initial strategy, through the details of planning and execution. Every campaign is distinct, of course, and there are no cookie-cutter solutions. But […]

Crenshaw Communications, PR Fish Bowl, public relations • February 10, 2015

5 Things To Look For In A Blogger Relationship

Do blogs and bloggers still matter for PR agencies and professionals? While it seems that every news organization, business and activity “enthusiast” has a blog, blogging itself has quieted down in the past few years. Many blogs are extensions of mainstream media, rather than disrupting or supplanting it, and when it comes to working with bloggers […]

branding, Crenshaw Communications, ImPRessions, public relations • February 10, 2015

Five Brand "Disasters" That Built Positive PR

In the world of brand PR, change is risky. Even a tweak to a product that enjoys a loyal following must be managed deftly. Case in point: the feeding frenzy after Cadbury altered the recipe for its classic crème egg. The brand’s switch from dairy milk to the more standard cocoa mix chocolate for the […]