PR Fish Bowl

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Crenshaw Communications, PR Fish Bowl, public relations • March 28, 2019

5 Ways To Ensure A Worthwhile Analyst Meeting

In today’s B2B PR, good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers […]

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Crenshaw Communications, PR Fish Bowl, public relations • March 21, 2019

PR Tactics To Show Company Values

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young […]

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Crenshaw Communications, PR Fish Bowl, public relations • March 14, 2019

Press Releases Aren’t Dead — But Do You Need One?

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?” So the press release […]

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Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 5, 2019

3 Rules For “Off the Record” Conversations

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even […]

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Crenshaw Communications, PR Fish Bowl, public relations • February 26, 2019

How To Get A Fast Start On Your PR Program

For PR agencies, winning new business is an imperative for growth, but it’s only half the battle. For those of us who work with entrepreneurial businesses, or really any results-oriented company, the next pressure point is a strong start. We never want a client to be asking, “what’s next?” so we need to get a […]

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Crenshaw Communications, PR Fish Bowl, public relations • February 22, 2019

3 PR Takes On YouTube’s Brand Safety Scandal

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers, including Disney and AT&T, have pulled the plug on their ad spend – […]

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Crenshaw Communications, PR Fish Bowl, public relations • February 20, 2019

PR’s Top Tech Events For Executive Speaking Gigs

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Events open their speaking proposal […]

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Crenshaw Communications, PR Fish Bowl, public relations • February 14, 2019

5 Tips for Maintaining Media Relationships Under Pressure

The relationship between PR professionals and media is often seen as a necessary evil, especially by media. In my sector of tech PR, reporters rely on us to connect them with brands and keep them in the know about upcoming news. We in turn depend on them to generate the coverage that keep our clients […]

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Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2019

How To Pull Together A PR Event – Fast

In PR, we often create client events to generate brand visibility. It’s normally not very difficult. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. One reason for the rush was that the discussion […]

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