PR Fish Bowl

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communications, Crenshaw Communications, media relations, PR Fish Bowl, time management • March 11, 2021

How Editorial Calendars Are Key To Great PR Campaigns

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s the worst-kept secret in most PR firms.  […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 4, 2021

Facts vs. Fluff: Are Opinion Pieces Dead?

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. One way of cutting that “fluff” is by […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • February 23, 2021

In Praise of Trade PR For B2B Companies

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. At the […]

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communications, creativity, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • February 10, 2021

10 Things To Know Before Dating a PR Pro

It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. Many PR pros have very strong, type-A personalities and can seem intimidating, especially on first dates. In honor of Valentine’s Day, here […]

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Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 9, 2021

The Art Of Analyst Relations: A PR POV

Media relations is a huge part of any PR program, given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • February 4, 2021

Press Release Newswire Services – Worth The Cost?

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 26, 2021

The Future Of Conferences And Events: A PR Planner’s View

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • January 19, 2021

When is It Okay To Get Political In Brand PR?

It’s (finally) Inauguration Week. With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms.  Many of us were raised with the idea that it’s bad form to speak about religion or politics. Brands historically have followed […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 14, 2021

5 Reasons Your Story Wasn’t Picked Up: A PR View

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage […]

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