PR Fish Bowl

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Crenshaw Communications, PR Fish Bowl, public relations • December 2, 2019

Let’s End The Year With Gratitude, PR Style

As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER “I’m thankful for ad […]

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Crenshaw Communications, PR Fish Bowl, public relations • October 9, 2019

Why Actors Make Great PR People

An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it. That stat is enough to make you reach for […]

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Crenshaw Communications, PR Fish Bowl, public relations • September 24, 2019

6 Ways To Break Through The Noise In PR

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. It’s not always easy. If you have a client or your business is looking to build buzz, here are a few ways to break through the noise […]

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Crenshaw Communications, PR Fish Bowl, public relations • August 27, 2019

How Simple Automation Saves Time And Tedium In PR

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely […]

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Crenshaw Communications, PR Fish Bowl, public relations • August 14, 2019

Don’t Hang Up! PR Phone Pitching Isn’t Dead

According to most people who work at PR agencies, especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. PR pundits insist that phone calls will not earn you many friends, and at best it’s a waste of […]

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Crenshaw Communications, PR Fish Bowl, public relations • August 12, 2019

Are You Ready For A PR Agency? 5 Questions For Startups

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key. It isn’t as simple as ‘get your brand in the news’ as much as it is […]

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Crenshaw Communications, PR Fish Bowl, public relations • July 26, 2019

How To Manage Expectations For A PR Campaign

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it? The stat above is from a survey of ad agencies, but mismanaged expectations can happen in […]

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Crenshaw Communications, PR Fish Bowl, public relations • July 16, 2019

PR Tips For Cybersecurity Companies

It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. From major corporations, to airlines […]

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Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2019

Why PR Pros Are The Most Versatile Writers

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report, writing is the skill most valued by PR recruiters.  That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still […]

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