PR Fish Bowl

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Crenshaw Communications, PR Fish Bowl, public relations • June 7, 2019

A PR Intern’s Guide to Agency Lingo

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations –  where people naturally speak their own private language with various business slang and PR lingo. To get ahead of the game and […]

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Crenshaw Communications, PR Fish Bowl, public relations • May 30, 2019

5 Tips On Running A Global PR Program

Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago. As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities.  For those tapping […]

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Crenshaw Communications, PR Fish Bowl, public relations • May 10, 2019

You’ve Been Served: How To Be A PR Client Service Superstar

Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year. Here are seven indispensible […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 30, 2019

Tech Companies Concerned About Diversity — Here’s How PR Can Help

One of the top challenges tech PR people are helping clients with today is attracting and maintaining a diverse workforce. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about its commitment to diversity and inclusion. As companies continue to talk about their AI, machine learning and data science capabilities, journalists […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 23, 2019

Got Funding? Here’s How To Announce It

In B2B tech PR, an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether you’re a startup or a more mature business. Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. Yet new funding rounds are a […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 9, 2019

PR Lessons From Twitter

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 2, 2019

PR Tactics To Boost Executive Visibility

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. These days, business leaders can’t afford to sit on the sidelines and simply run […]

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Crenshaw Communications, PR Fish Bowl, public relations • March 28, 2019

5 Ways To Ensure A Worthwhile Analyst Meeting

In today’s B2B PR, good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers […]

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Crenshaw Communications, PR Fish Bowl, public relations • March 21, 2019

PR Tactics To Show Company Values

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young […]

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