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communications, Crenshaw Communications, PR Fish Bowl, public relations • October 12, 2022
A Day in the Life Of A Tech PR Executive
8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, […]
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communications, Crenshaw Communications, PR Fish Bowl • October 10, 2022
How I Manage: ADHD In The Always-On World Of PR
You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I […]
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communications, media relations, PR Fish Bowl, technology • September 22, 2022
3 Streaming Trends PR Pros Should Watch
Streaming is booming. From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. There are now well over 200 streaming services available today with 85% of U.S. households having at least one video streaming service subscription. That […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2022
How Industry Speaking Opps Drive Thought Leadership
While many people think that a PR agency’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • August 29, 2022
How To Manage Being “Ghosted” By Media
As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. When pitching a significant news announcement, perhaps about a new product or VC funding, securing […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • August 23, 2022
Top Tips For Approaching Cybersecurity Media
In the world of PR, there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average […]
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communications, Crenshaw Communications, PR Fish Bowl • August 17, 2022
A Cheat Sheet For Ad Tech PR
For anyone new to ad tech PR, it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. At Crenshaw, we have worked with […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 9, 2022
What Does Top-Tier Media Mean In PR?
In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New […]
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communications, Crenshaw Communications, PR Fish Bowl • August 2, 2022
Pitching Podcasts: PR Tips For Success
In B2B PR, we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S. podcast listeners will increase by […]
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