PR Fish Bowl

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communications, media relations, PR Fish Bowl, public relations • February 2, 2022

PR Tips For Staffing A Media Interview

As a PR agency team, we know that media interviews help build connections between a reporter and a client company. Even if the conversation doesn’t result in immediate coverage, showcasing expertise often yields future opportunities. In other words, as long as it’s a productive conversation, we’ve already scored a win. But how to ensure the […]

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advertising, Crenshaw Communications, PR Fish Bowl, public relations • January 31, 2022

Cutting The Jargon In Ad Tech PR

I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech, I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language. […]

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PR Fish Bowl, public relations • January 27, 2022

10 Phrases To Delete From Your PR Vocabulary

PR agency teams, especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. While those in PR are more than happy to explain what our unique vocabulary means, there are certain phrases […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • January 11, 2022

Writing For Journalism And Writing For PR: How They Differ

Fun fact about me: before getting into PR, I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper, or my personal blogs, my writing […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • January 5, 2022

New Year’s Resolutions For PR Teams

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is […]

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communications, creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 23, 2021

12 Days of Christmas: PR Edition

For PR pros, December can be both a rewarding and stressful time. End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. Our team saw great success across the board in a record high of staff hires and new accounts onboarded this last […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • December 21, 2021

Social Media Tactics To Leave Behind In 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022. Filler […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • December 15, 2021

5 Tips For First-Time PR Agency Clients

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. The role of a PR agency in this alignment, and in building an organization’s reputation among […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • December 8, 2021

PR Tips For Virtual Media Trainings

Any company can benefit from media training, but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own […]

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