public relations

PR Fish Bowl, public relations • September 30, 2014

Before You Hit "Send": Effective Communications For Communicators

Ever exchange 12 emails with someone in an office next door when a 10-second conversation would do? It happens all the time, at our PR agency and plenty of other companies. And here we thought we were the communications experts! In award-winning novelist Joe O’Neill’s compelling new book, “The Dog,” the narrator has a tricky […]

Crenshaw Communications, PR Fish Bowl, public relations • September 26, 2014

Personal PR: The Rules Of Reinvention

Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years before in her twenties. […]

Crenshaw Communications, ImPRessions, public relations, technology • September 25, 2014

Keeping The Technology In Tech (Or Any Other) PR

“Taking the Tech Out of Tech PR” has some useful advice for PR agency professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering. […]

Crenshaw Communications, PR Fish Bowl, public relations • September 23, 2014

Positive PR For Posture?

PR friends, it appears that Sheryl Sandberg was wrong. We do not need to “lean in” to be winners, we need to stand up straight. According to Amy Cuddy, creator of “Power Posing,” the second most visited TED talk of all time, at our agency’s next new business meeting or your executive presentation, we should […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations • September 22, 2014

The NFL’s Black Eye Offers Lesson In Crisis PR

For the NFL, the (reputation) hits just keep on coming. Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the […]

Crenshaw Communications, PR Fish Bowl, public relations • September 17, 2014

PR Debate: Big Data vs. Big Intuition

Has all the focus on Big Data steered smart and experienced PR people away from one of our greatest strengths – our intuition? This will be just one of the big issues tackled at the Council of PR Firms Annual Critical Issues Forum in New York on October 23. The speaker, Teddy Goff, Partner, Precision Strategies, led the […]

Crenshaw Communications, PR Fish Bowl, public relations • September 12, 2014

6 More PR Awards We’d Like To See

This witty post on 8 PR Awards You’ll Never See by Critical Mention’s Dave Armon looks askance at some less-than-scrupulous PR behavior, but it was food for thought as we look back over a year in which we were recognized with three different “legit” PR awards for client campaigns. Awards criteria in our business are fairly […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • September 9, 2014

Just One Crazy (PR) Idea…

I think they called the late, great Robin Williams’ cancelled TV show about ad execs “The Crazy Ones” because many great creatives – even PR types – are known for that one wacky idea. At our agency we subscribe to a school of thought that encourages – with limitations – the full expression and exploration […]

communications, Crenshaw Communications, ImPRessions, public relations • September 8, 2014

Exposing Apple's PR "Secrets": One PR Person's View

“Seeing Through The Illusion: Understanding Apple’s Mastery of the Media”, a blog series on 9to5mac.com, has had the tech PR community fascinated over the past week. The posts were hyped as pulling back the curtain on the PR and message control machine behind Apple’s “reality distortion field.” (The words were coined about Steve Jobs’ personal […]