public relations

Crenshaw Communications, ImPRessions, public relations • January 15, 2015

Why Writing Skills Are Still Crucial For PR Pros

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications department. In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must […]

Crenshaw Communications, PR Fish Bowl, public relations • January 13, 2015

Five Influential Thought Leaders In 2014

The PR industry doesn’t give an award for “Thought Leader of the Year,” but perhaps it should. Company execs (or their PR reps) who’ve done a masterful job at expressing important ideas and exerting positive influence ought to be recognized, particularly if the individual used traditional and digital media to change opinions or spur others […]

Crenshaw Communications, ImPRessions, public relations • January 10, 2015

Technology PR Tips From CES 2015

When it comes to generating positive PR for technology products, the Consumer Electronics Show is the year’s first big battleground. CES 2015 didn’t disappoint. From the spectacular – robots, self-driving cars, and drones — right down to the tacky (belfie sticks!), it gave some of the year’s thousands of tech products their 15 minutes of […]

creativity, PR Fish Bowl, public relations • January 8, 2015

Five Ways To Use Instagram For PR Programs

Visual images often have an emotional punch that text lacks — a worthwhile consideration for anyone developing a compelling PR campaign. To understand the power of visual communication in our business, look at the meteoric rise of Instagram. Since the photo-sharing app is based entirely on pictures, certain limitations apply, naturally. But with its more […]

Crenshaw Communications, PR Fish Bowl, public relations • January 6, 2015

5 Habits Of Highly Successful (PR) People

The New Year is a good time for PR professionals to shed some old habits and adopt new ones, but what separates the PR amateurs from the experts? Here are some habits – old and new – for the most successful PR agency people we know. They stretch. Specialization can be an agency attribute and a […]

ImPRessions, public relations • January 5, 2015

12 Ways To Spot A PR Agency Person

Professional stereotypes are annoying, as outlined in my post about PR cliches that just won’t die. The tropes of the fast-talking, image-making press agent or the people-pleasing party girl are ones that most PR consultants reject, yet there are some common ways that PR agency and corporate communicators think. Occupational hazard? Or are certain personality […]

Crenshaw Communications, ImPRessions, public relations • December 29, 2014

5 PR Stereotypes That Are Outdated Or Wrong

It’s an inside joke that no one outside the industry understands what communications professionals or PR agencies really do. I don’t actually believe that, but this week, at a family gathering far from New York City, my niece confessed that she’s always likened me to Samantha Jones, the infamous PR woman on “Sex And The City” – ten years […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 29, 2014

7 Writing Mistakes That Make PR Look Bad

We’ve all experienced that sinking feeling: you’ve just hit send on an important PR or program document, only to realize it had a glaring — and completely avoidable — error in it. Honest mistakes are bound to happen, but some writing slipups are too common, and they simply create bad PR for PR people! We’ve […]

Crenshaw Communications, ImPRessions, public relations • December 22, 2014

2014 News Drives PR Trends In 2015

Memes about memes, “breaking” the Internet, scandalous leaks… 2014 has been a turbulent year for PR agencies and other communications professionals. We’ve heard plenty about the mobile explosion and big data this year in PR and ad tech, but it’s not over. Here are the developments that get my votes for top trends likely to […]