public relations

Crenshaw Communications, PR Fish Bowl, public relations • December 18, 2014

6 Resolutions For Better PR In 2015

Welcoming in the New Year provides a great chance to take stock of things and set some goals and refresh your public relations. Whether it’s tech PR, consumer, or B2B, we resolve to do better in 2015 with the following resolutions. Get visual. If you haven’t already jumped on this trend, now is the time. […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 15, 2014

PR Tips: What Not To Say To A Reporter

As any good PR agency will advise, media interviews are not: an interrogation, a game of ping-pong, or a commercial. A good media interview is actually a conversation, as well a chance to educate and an opportunity to tell a story. A great media interview is a usually a choreographed affair with the interviewee at ease, […]

Crenshaw Communications, PR Fish Bowl, public relations • December 12, 2014

5 Taboos Of PR Business Pitching

As the year comes to a close, there has been a whirlwind of new business opportunities in the PR agency world, inspiring us to share our wisdom about selling and closing to prospective clients. To end the year on a high note with some exciting wins, here are some moves to avoid. Scripting the presentation […]

Crenshaw Communications, ImPRessions, public relations • December 11, 2014

What PR People Can Learn From "Serial"

PR agency professionals like to talk about storytelling, and we’re good at identifying and shaping a narrative. But, let’s face it, much of the content about brand storytelling doesn’t always make for a great story. Enter “Serial,” the podcast. If you’re one of its five million listeners, or even among those tired of hearing about […]

Crenshaw Communications, ImPRessions, public relations • December 9, 2014

Remembering The "Public" in Public Relations

For decades, the PR industry has fretted about its own public image, even as the business has evolved and agency PR has prospered. But headlines from a recent study about public perception of PR may mean we’re not there yet. As reported in O’Dwyer’s, the outcome of the study by Texas Tech’s College of Media […]

ImPRessions, public relations • December 5, 2014

Rolling Stone’s Weak ‘Apology PR’ Won’t Heal Its Reputation

Rolling Stone’s explosive story about sexual assault on college campuses was horrifying, but from a PR and reputation point of view, it seemed like a journalistic milestone. “A Rape on Campus” was the type of piece that produces headlines and drives traffic, but also sparks real change. The outrage it triggered echoed some of its […]

PR Fish Bowl, public relations • December 5, 2014

Weatherproof Your PR Programs For 2015

It’s getting cold out there, and the approach of colder months is a great time to shore up your PR programs for the months ahead. Just as you’d weatherproof your home to prepare for the long season of colder, darker days in the Northeast, communications professionals can employ some basic steps to prepare for success […]

Crenshaw Communications, ImPRessions, public relations • December 2, 2014

Five Signs You Shouldn’t Hire A PR Firm

Many of us in the PR agency world evangelize about the benefits of a strategic public relations campaign, including why and when a company should bring on a firm. Yet the growth of our industry – it was up 11% in 2013, the first double-digit increase in five years – doesn’t mean PR’s benefits are […]

Crenshaw Communications, PR Fish Bowl, public relations • December 1, 2014

What The PR Industry Wants This Season

Everyone wants peace on Earth and goodwill to all…and the latest smartphone, but those in the New York PR agency community have some special wishes this holiday season. More journalists. Over the past ten years, the number of reporters decreased from 52,550 to 43,630, a 17 percent loss, according to Bureau of Labor Statistics data. […]