Our Insights

PR Fish Bowl • November 23, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

Our New York PR agency was fortunate enough to be part of the very successful national launch of a new beer this past summer. This afforded our team the opportunity to cultivate new media relationships all over the country. One that stands out is Marissa Harris, a veteran TV producer with WGN TV News in Chicago […]

PR Fish Bowl • November 19, 2015

PR Wins To Make You Proud (Or Just Laugh) This Thanksgiving

What constitutes a PR win when Thanksgiving rolls around and the holiday season kicks in? Do over-the-top PR stunts work, or do you need to pull at heartstrings for well earned media that burnishes your reputation? The holidays are both an easy time of year to place stories and a challenging season for professional communicators. Yet it’s […]

Crenshaw Communications, ImPRessions, public relations • November 18, 2015

Six Essential Communications Skills For PR People

Those who succeed in public relations must be naturally good at communicating, right? Not always. PR has changed dramatically over the past few years, which calls for new or enhanced skills. Professional communicators today are more likely to be reaching customers or constituencies directly than merely going through the filter of media. And many of […]

Crenshaw Communications, PR Fish Bowl, public relations • November 17, 2015

A Day In The Life Of A PR Team

A day in the life of a busy NYC PR team? For me that often means starting the day with a great idea sparked by something I’ve heard or read in the morning news. Since I wake up and scan Twitter, Facebook, The New York Post, NY Times the Skimm, catch some of CBS Morning News and […]

Crenshaw Communications, PR Fish Bowl, public relations • November 12, 2015

5 Trends That Impact Tech PR Today

As a New York PR agency with a robust technology group, we work with companies who are redefining the leading edge in tech developments. Tech trend stories are everywhere, whether the work involves art or digital advertising, cooking or construction, professional services or sales. Technology is woven throughout everything we do, and from a public relations perspective, certain […]

Crenshaw Communications, ImPRessions, public relations • November 11, 2015

Six Reasons To Hire A Small PR Agency

As the owner of a relatively small PR agency, I appreciate it when clients and prospects tell me how much they value a firm of our size compared to the large agencies they know. Having worked at two multinationals and one midsize PR firm before starting my own business, I know the difference. But the cliches […]

Crenshaw Communications, PR Fish Bowl, public relations • November 10, 2015

Invite A PR Person To Your Next Party

Our NYC PR team is fresh from executing a fun and well-attended media gathering that got us thinking about the elements of a successful event. Sure, you need the right food and venue, but PR people have certain subtleties nailed down. That’s why you need to put PR people on your invite list, whatever event you might […]

PR Fish Bowl • November 5, 2015

5 Terrible PR Phrases To Banish From Your Vocabulary

Public relations work, as with any communications discipline, can unfortunately be plagued by some pretty awful language from time to time. Journalists and authors have editors to stamp out bad word choice, but unless we vigorously police ourselves, even the best PR practitioners can be guilty of using phrases we wish would disappear from the industry’s vocabulary. Here […]

PR Fish Bowl, public relations • November 3, 2015

Secrets To A Successful Veterans Day PR Campaign

As a public relations opportunity, Veterans Day offers a legitimate news hook, yet a campaign or pitch built around the occasion can be tricky. Certainly, it’s not to be confused with last week’s “National Cat Day” or the upcoming “National Square Dance Day” — celebrations that beg for B2B and B2C PR teams to newsjack them with crazy, […]