Our Insights

blogging, PR Fish Bowl • October 13, 2015

Brands With Blogs That PR Loves

When building a comprehensive public relations campaign, a smart blog is still a relevant and beneficial tool. Blogging came into its own more than a decade ago, but that doesn’t mean blogs are old news. In fact, they’re critical in setting the tone and voice of a company or brand, providing ways to inform, educate, delight, […]

advertising, PR Fish Bowl, public relations • October 8, 2015

Ways PR Is Not Marketing Or Advertising

People often confuse public relations work with marketing or even advertising. While it’s understandable why they might be linked, and the lines between disciplines are blurring, confusion can be frustrating for PR folks when it comes to meeting client expectations for PR services. We wrote earlier about how marketing and advertising can inform the PR […]

Crenshaw Communications, ImPRessions, public relations • October 8, 2015

What (PR) Clients Say, And What They Really Mean

A skill that can be particularly important for PR agencies or any client service business is what’s known as “active listening.” What clients say isn’t always what they mean. At least, not entirely. There’s sometimes an unspoken communication beneath comments from clients and business associates – if you’re listening for it, that is. We decided […]

blogging, Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2015

5 PR Strategies For Today And Tomorrow

Top PR professionals are always sharpening their B2B or B2C PR skills, whether it’s developing messaging, creative program ideas, or specific tactics for earning media coverage. Creating owned and paid content that works to engage customers and meet business goals is now also an important part of the PR team’s objectives. So, in this evolving landscape, […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 1, 2015

PR And The 6 Signs Of A Successful Broadcast Placement

For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a […]

Crenshaw Communications, ImPRessions, public relations • October 1, 2015

7 PR Lies To Avoid At All Costs

Are PR people unethical? I don’t think so. But our profession is dogged by the stereotype of the fast-talking spinmeister, or the unscrupulous flack. Recently a small but troubling study caught the industry’s attention at the International Public Relations Research Symposium. Anonymous interviews with more than 20 high-level PR executives in South Africa revealed that […]

PR Fish Bowl • September 24, 2015

PR Lessons From The Late, Great Yogi Berra

Media and public relations professionals had a lot to digest this week, from the Pope’s first visit to the U.S. to the Volkswagen diesel fuel scandal, to the passing of the legendary Yankee catcher and coach Yogi Berra. Baseball fan or not, it was hard to miss the quirky character of one of the best […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 22, 2015

5 Must-Read Books For PR Pros This Fall

Top PR agencies look for an edge everywhere they can. Absorbing the latest business, industry or pop culture book is a surefire way to keep up. Of course, in the 24/7 world of agency PR, people often ask, “When would I even find time to read a book?” We would argue, “How can you afford not […]

News • September 21, 2015

Food Friday!

Executive Chef of Corkbuzz Wine Studio in NYC and Daniel Boulud alumna AJ Schaller dropped by Crenshaw Communications today to share some some fabulous culinary creations using Not Your Father’s Root Beer, which the team has been rolling out across the country to great acclaim. Chef Schaller showed off savory pulled pork sandwiches with root beer […]