Our Insights

Crenshaw Communications, News • October 30, 2015

Scary fun times…

Our annual costume party is a favorite tradition, even with no costumes! Happy Halloween from the Crenshaw team!

Crenshaw Communications, ImPRessions, public relations • October 30, 2015

REI Cancels Black Friday. Great PR Follows.

How many retailers could tell its customers to take a hike – literally – and earn glowing PR? Of course, that’s exactly what happened when REI announced it would close on Black Friday while urging employees and customers to get out and enjoy the outdoors instead of shopping. It was a trailblazing PR move that […]

blogging, PR Fish Bowl • October 29, 2015

5 Fun Twitter Campaigns That Drive PR

Twitter is many a PR pro‘s best friend, in part for its lightning speed in breaking news and its way of facilitating quick, off-the-cuff conversations with journalists and other influencers. But the longstanding social media platform — Twitter will celebrate its 10th birthday in March! — is also a great way to drive PR buzz for […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • October 27, 2015

B2B PR: It Doesn’t Mean "Boring To Boring"

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop […]

Crenshaw Communications, ImPRessions, public relations • October 25, 2015

Amazon And The New York Times: Corporate PR Gets Tough

The PR agency world has been buzzing over Amazon’s extraordinary public response to the August New York Times feature about its “bruising” workplace. For those who’ve been under a rock, the piece depicted Amazon as a “survivor”-like environment where utter dedication to company goals is demanded and constant stress is the norm. A refutation of […]

Crenshaw Communications, PR Fish Bowl, public relations • October 23, 2015

What PR Can Learn From The New York Mets

What can a top NY PR firm learn from the hometown team that’s currently on top of the world, the New York Mets? Plenty. All PR professionals can take a lesson from the team’s recipe for success — a blend of long-term strategy and a few quick fixes that helped propel the team to the […]

PR Fish Bowl • October 20, 2015

How PR Campaigns Are Like Marathon Training

It’s marathon season here in the Northeast, and a New York PR agency can’t help but think about how practicing media and public relations can be like training for a marathon. As a multiple marathon finisher and a lifelong runner, I’ve seen firsthand how simple steps pay off on race day, while also translating into […]

Crenshaw Communications, ImPRessions, public relations, reputation • October 19, 2015

The Business Case For Corporate Reputation PR

PR and corporate communications professionals often advocate for proactive corporate reputation management. We talk up the benefits of having a good reputation, but can you put a value on it? A bad reputation can be ruinous, of course. Just look at the Volkswagen diesel emissions scandal. Its shares tumbled and its chief executive resigned after […]

Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2015

PR "Horror Stories" And Lessons Learned

It’s nearly Halloween, which means it’s time for our annual look at a top New York PR agency’s tales of terror and mysterious mishaps, with a retro nod to everyone’s favorite girl sleuth, Nancy Drew. Anyone who works in public relations will tell you that things can go dramatically and frightfully wrong, despite meticulous planning. […]