Our Insights

Crenshaw Communications, ImPRessions, public relations • January 4, 2016

The Top Tech PR Stories Of 2015

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. Mashable, for example, reports regularly on general news stories, and […]

Crenshaw Communications, PR Fish Bowl, public relations • January 4, 2016

Our PR New Year’s Resolutions: 5 Things We Promise To Do

Every good PR agency knows how to turn a holiday into an opportunity for good work. For the New Year, we’d like to seize the occasion to make a fresh start and set new goals. Goals are a way to challenge oneself and stay on course (or redirect when needed), and they help take stock of what […]

Crenshaw Communications, PR Fish Bowl, public relations • December 30, 2015

Six Things PR Can Learn From "The Big Short"

What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. […]

Crenshaw Communications, PR Fish Bowl, public relations • December 29, 2015

Startup PR Goals: What Every Young Company Should Know

The end of the year is a great time to think about public relations and marketing goals for the year ahead. This is particularly true for startups or hot young companies, where months, weeks, and even days can mark significant milestones in the life of a growing organization. The company will likely revise its business objectives and […]

Crenshaw Communications, ImPRessions, public relations • December 24, 2015

How To Be Successful In Public Relations

As the owner of a successful public relations agency, I’m sometimes approached by new graduates or career-changers interested in PR or communications. Most are looking for that first job, of course, but the more savvy couch their approach in a request for advice. How can I position myself to succeed in PR, they ask? My […]

Crenshaw Communications, PR Fish Bowl, public relations • December 22, 2015

A PR Playlist For The New Year

What better way for a New York PR agency to prepare for the New Year than with an invigorating new public-relations-themed playlist for 2016? We use music to help us through good times and bad, exciting and banal, so why not find ways it can complement our work in PR? Check out the following songs the […]

News • December 17, 2015

Crenshaw Client Retale: On the “Verge” of Virtual Reality

Our B2B team, led by Chris Harihar, helped client Retale – an indispensable app that aggregates information from shopping circulars of top retailers – kick off a new Oculus Rift-based counterpart to its mobile app. The team started with this awesome placement in The Verge with more to come!

Crenshaw Communications, crisis management, ImPRessions • December 16, 2015

The Top Crises Of 2015: A PR Update

For those of us in public relations, 2015 has brought a number of crisis situations for well-known brands and individuals linked to them. I reviewed the most visible brand crises of 2015 from a PR point of view for MENG, but in the week since its posting, there have already been some new developments. Besides […]

Crenshaw Communications, PR Fish Bowl • December 15, 2015

5 Feel-Good PR Stories Of 2015

Sometimes a hectic NYC PR agency team needs to take a minute to appreciate some simple good-news stories. By and large these weren’t generated by a strategic PR team with a business goal in mind; rather, they garnered attention because they’re heartwarming and offer some good news in a crazy world. But there are some PR […]