Martech

Marketing technology, or martech, is expansive, covering everything from CRM to social tools. A strategic public relations program can help build awareness and drive business goals for any brand in the martech space.

Martech • April 11, 2019

Bizzabo

Business Events Are Powerful When event software leader Bizzabo discovered that nearly two-thirds of all business event speakers are male, it decided to host an all-female event for Women’s Empowerment Day. That’s just one differentiator that we helped Bizzabo’s extraordinary leadership team spotlight to expand its brand footprint. In a digital environment where brands compete […]

Martech • May 17, 2015

Silverpop

Already a recognized leader in email marketing and marketing automation, Silverpop tapped Crenshaw Communications to help drive awareness of its cloud-based customer engagement offerings, top-tier content, and executive thought capital. Our approach was aggressive, yet strategic; we multiplied Silverpop’s media contacts and earned media placements, amped its social media influence, and articulated industry-leading positions on […]

PR for Martech Brands

PR helps establish marketing technology brands as industry leaders. Martech brands looking to achieve specific business goals, including rapid scalability or diversification of the business, additional funding rounds, or even a liquidity event, can benefit from PR.

Martech

Martech includes the various tools and technology that businesses use to automate, streamline, and optimize marketing efforts. It’s an expansive industry with upwards of 11,000 solutions based on 2023 estimates. While the size of the martech industry invites conversation and innovation, it can also pose challenges for companies to differentiate and establish brand identity.

Public Relations Strategies for Martech

Public relations can help martech brands build awareness, drive critical relationships with stakeholders, and establish those at the helm as industry leaders.

Martech PR should be proactive and take into account brand storytelling, as well as thought leadership. Successful martech PR starts with demonstrating visionary leadership and establishing a company’s relevance to marketing industry trends and topics. Today’s marketing industry landscape is alive with buzzwords and hot topics including how to create successful personalization strategies, AI-powered marketing, and the growth of native advertising. These marketing industry trends represent opportunities to increase positive visibility for a business and its key players. A PR strategy focused on generating relevant commentary within industry topics can help grow your martech business.

PR Results for Martech Companies

At Crenshaw Communications, our team understands the technologies and trends that drive martech and related industries, like adtech and sales tech. Ready to further establish your brand as an industry leader and generate the attention necessary to achieve strategic business goals? Contact us to learn more about our martech PR services.