ImPRessions

1
Crenshaw Communications, ImPRessions, public relations • April 18, 2019

7 Ways To Get The Most From Your PR Budget

In the ideal world a PR program has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics that ramp up news during slow periods. But in the real world, budgets can be lean, or maybe they’re subject to change. Here are ways to squeeze the […]

Read More
2
Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • April 10, 2019

How To Restore A Public Reputation

When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the […]

Read More
2
Crenshaw Communications, ImPRessions, public relations • April 3, 2019

Has Apple Lost Its Magic?

In its business and its PR, Apple has had a golden touch. For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Until recently, that is. iPhone sales started slowing several years ago, but no one seemed to mind or even notice much because prices kept going up. The […]

Read More
1
Crenshaw Communications, ImPRessions, public relations • March 19, 2019

What Business People Should Know About PR

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing Occasionally a […]

Read More
1
Crenshaw Communications, ImPRessions, public relations, reputation • March 12, 2019

When Your PR Problem Isn’t About PR

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s wrong. “Bad PR” generally means negative media coverage, but the coverage is often a symptom rather than the problem. […]

Read More
1
Crenshaw Communications, ImPRessions, public relations • February 27, 2019

Eight Best PR Practices For Startups

Since before Mark Cuban famously warned tech startups against bringing on a PR agency, there’s been a debate about public relations for early-stage businesses. There’s plenty of free advice for how to build the kind of earned media visibility that well-known brands like Uber or Casper enjoy. But does a startup business always need to […]

Read More
2
Crenshaw Communications, ImPRessions, public relations • February 15, 2019

Behind Amazon’s Magic PR Touch

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Apple always had a love-hate relationship with the press but was admired for its innovation. Recently it has lost that luster, and the bizarre FaceTime bug dented its status as a […]

Read More
2
Crenshaw Communications, ImPRessions, public relations • February 6, 2019

PR Lessons From The Bubble

The 90s tech boom is back –  in a way. Last month I was at a fascinating discussion about that infamous period and its parallels to the cryptocurrency bubble of late. It was based on the National Geographic series Valley of the Boom, about some of the heroes and villains of the early days of […]

Read More
0
Crenshaw Communications, ImPRessions, public relations • January 29, 2019

How To Develop A Winning PR Strategy

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve our goals. Many […]

Read More