ImPRessions

Crenshaw Communications, ImPRessions, public relations • October 23, 2023

Crenshaw Communications Joins Digital Marketing Agency Mod Op

“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising […]

ImPRessions • September 25, 2023

How To Master The Public Apology: PR Tips

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to […]

Crenshaw Communications, ImPRessions, public relations • August 23, 2023

How To Tap The PR Power Of Employer Branding

As a PR firm focused on high-growth technology companies, we always ask prospective clients about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as adding partners or even customers — […]

Crenshaw Communications, ImPRessions, Uncategorized • July 24, 2023

Winging It: Twitter Rebrands To “X” And No One Knows Why

Let’s get one thing out of the way. I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” But that’s just because there are so many other […]

Crenshaw Communications, ImPRessions, public relations • June 8, 2023

When Press Is Bad, Should PR Take The Blame?

In a move that surprised no one, embattled CNN CEO Chris Licht stepped down yesterday. Media-watchers were taking bets on how long Licht could last after a “brutal” and deeply reported profile in The Atlantic. The piece highlighted his controversial year at the helm and was punctuated by the widely criticized decision to televise a […]

Crenshaw Communications, ImPRessions • May 12, 2023

“Succession” And The Chief Communications Officer

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn’t seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Karolina is always putting […]

Crenshaw Communications, ImPRessions • April 10, 2023

Why Product Boycotts Work (Or Not)

As anyone in PR knows, we’re living in a boycott culture. Over Easter weekend Texas congressman Dan Crenshaw (no relation) hopped on the boycott du jour with a video pledging to “throw out every single Bud Light we’ve got.” The punch line comes when Rep. Crenshaw angrily opens his fridge to reveal — no Bud […]

Crenshaw Communications, ImPRessions • March 8, 2023

7 PR Tips For Announcing Bad News

In public relations, the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of layoffs and other staff reduction announcements at major tech corporations, despite record-low unemployment levels. What can smaller companies […]

Crenshaw Communications, ImPRessions, public relations • February 16, 2023

Triggers, Myths And Archetypes For Powerful PR Storytelling

A prospective client, an entrepreneur, was explaining why his company was looking for a PR firm. The meeting was pretty routine until he mentioned that his new tech product was born of his great personal frustration with current software. Now, business software isn’t a sexy category, but never mind. The words that stayed with me […]