ImPRessions

advertising, communications, Crenshaw Communications, ImPRessions, public relations, reputation • April 20, 2011

In PR Melodrama, Hoover Tries To Save The Soaps

Cue the organ music… here’s the dirt. A top appliance brand is so steamed by the demise of ABC’s daytime serials that it’s yanked its advertising clean off the network. That’s right, in a move worthy of Erica Kane herself, Hoover announced that it won’t be advertising on ABC after Friday of this week. What’s more, […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • April 15, 2011

Chains Serve Up Savvy Response To Drink Mix-Ups

Tempest in a sippy cup? Some might think so. But as one PR expert put it,”the story was too good.” When a Michigan Applebee’s restaurant mistakenly served a pre-mixed margarita to a 15-month-old boy, the chain found itself battling a flood of critical coverage and a reputation threat. The media and blogosphere was stirred up […]

communications, Crenshaw Communications, ImPRessions, public relations • April 11, 2011

6 Ways To Refresh Your PR Program

For a creative services firm like, say, a New York PR agency, the two greatest blessings might be loyal staff and long-term client relationships. Each is a gift, and they often go together. But longevity can also pose a challenge. How do you keep a five or ten-year PR program new and relevant? Here are some tips from the […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • April 4, 2011

GoDaddy Competitors Move In For the Kill

In posting a gruesome video of his African elephant hunt that went viral last week, GoDaddy Founder Bob Parsons may have shot himself in the foot, at least from an image standpoint. Parsons spent Friday posting statements and offering interviews in defense of his actions. PETA jumped on the story, instantly closing its GoDaddy hosting account […]

Crenshaw Communications, ImPRessions • March 29, 2011

Vacation Tips For Business Owners And Worryholics

Another year, another spring break. Last year I shared some very reasonable tips for going on vacation as a business owner, yet ended up breaking most of those rules. This year, I tried a slightly more realistic tack. If you own a business, are a workaholic, or just a worryholic like me, it’s not as easy as unplugging and […]

advertising, branding, communications, Crenshaw Communications, ImPRessions, marketing, public relations • March 22, 2011

What Marketers Don’t Know About PR

Are we living through PR’s “golden age”? Sometimes I think so. Clients understand the benefits of PR and are sophisticated about the tricky aspects, like trading perfect control for a measure of credibility. And budgets are opening up after the economic downturn. But other times I wonder. Last year a favorite client of mine refers to […]

advertising, branding, communications, Crenshaw Communications, ImPRessions, marketing, public relations • March 15, 2011

PR By Another Name: Public Relations and the "New" Competition

The chemistry was great, our experience perfect, and they loved the proposal. But, in a twist, the account went to a “digital brand management” shop whose website touts its ability to drive visibility and engagement. PR by another name? The “creative destruction of PR”? It’s true that social media has changed the game for our […]

advertising, Crenshaw Communications, ImPRessions, public relations, reputation • February 15, 2011

Is Any PR Good PR?

Of course not. PR agency professionals have been preaching that for decades. No marketer in his right mind would recommend a strategy that involves offending customers, or demeaning the brand. But, think about some of the celebrated marketing gaffes of the past two weeks. Socially-conscious Super Bowl viewers were outraged at Groupon’s rookie commercial on […]

Crenshaw Communications, ImPRessions • January 16, 2009

Working Women Hit A Milestone

In my New York Women in Communications discussion group, there’s been lots of talk about how and whether an economic downturn disproportionately affects women and minorities…particularly those of us in editorial, marketing or corporate communications, or advertising. Though communications had undoubtedly been hit, there may be some good news for working women. It seems women […]