ImPRessions

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Crenshaw Communications, ImPRessions • March 8, 2023

7 PR Tips For Announcing Bad News

In public relations, the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of layoffs and other staff reduction announcements at major tech corporations, despite record-low unemployment levels. What can smaller companies […]

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Crenshaw Communications, ImPRessions, public relations • February 16, 2023

Triggers, Myths And Archetypes For Powerful PR Storytelling

A prospective client, an entrepreneur, was explaining why his company was looking for a PR firm.  The meeting was pretty routine until he mentioned that his new tech product was born of his great personal frustration with current software. Now, business software isn’t a sexy category, but never mind. The words that stayed with me […]

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Crenshaw Communications, ImPRessions • January 11, 2023

For PR, Is ChatGPT An Asset Or Threat?

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in […]

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Crenshaw Communications, ImPRessions • January 11, 2023

How PR Teams Can Use ChatGPT (Generated By ChatGPT)

The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can […]

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Crenshaw Communications, ImPRessions, public relations • December 1, 2022

Press Release Quotes Don’t Have To Be Bad: A PR View

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re […]

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ImPRessions • October 31, 2022

The Best PR Agency Horror Stories

Whether you work in public relations or another service business, you probably have  your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency […]

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Crenshaw Communications, ImPRessions, public relations • October 4, 2022

How To Spot The Story: A PR Primer

In public relations, our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may […]

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Crenshaw Communications, ImPRessions, public relations • September 6, 2022

5 Reasons Not To Cut PR In A Recession

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. We’re seeing it now. Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds, though the views are mixed. On the bright side, a Muck Rack study shows PR expenditures may rise […]

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Crenshaw Communications, ImPRessions, public relations • August 30, 2022

How Strategic PR Supports Employer Branding

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. That wasn’t always the case. Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet […]

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