public relations

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Crenshaw Communications, ImPRessions, public relations • August 23, 2023

How To Tap The PR Power Of Employer Branding

As a PR firm focused on high-growth technology companies, we always ask prospective clients about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as adding partners or even customers — […]

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PR Fish Bowl, public relations • August 22, 2023

How To Build B2B PR Around Invented Holidays

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a […]

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PR Fish Bowl, public relations • August 16, 2023

How To Use Timing For Top B2B PR Results

Timing is everything, even in B2B tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign.  You want to make sure you’re allowing enough time to pitch in advance […]

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PR Fish Bowl, public relations • August 4, 2023

How To Interview Experts Like A Journalist: Tips For PR Teams

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.”  I never said this at the time, but now I can admit: I don’t really know what that means. But I do know something about […]

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media relations, PR Fish Bowl, public relations • July 28, 2023

Three Barriers To Great Sales Tech PR

Why do most sales tech companies struggle to drive great PR? The sales tech market is incredibly hot. Look at companies like Crunchbase or Drift. I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the […]

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Crenshaw Communications, PR Fish Bowl, public relations • July 18, 2023

5 Essentials For PR Campaigns Tied To Holidays

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, […]

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measurement, PR Fish Bowl, public relations • July 10, 2023

Why Tech Is Important To PR

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.  But it’s just as important to ask why technology is important to […]

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Crenshaw Communications, ImPRessions, public relations • June 8, 2023

When Press Is Bad, Should PR Take The Blame?

In a move that surprised no one, embattled CNN CEO Chris Licht stepped down yesterday.  Media-watchers were taking bets on how long Licht could last after a “brutal” and deeply reported profile in The Atlantic. The piece highlighted his controversial year at the helm and was punctuated by the widely criticized decision to televise a […]

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Crenshaw Communications, PR Fish Bowl, public relations • May 25, 2023

What PR Teams Should Know About Substack

For B2B PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has had […]

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