public relations

ImPRessions, public relations • December 30, 2023

PR Lessons From The Biggest Failures of 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. Still, there’s something to […]

ImPRessions, public relations, reputation, Uncategorized • November 30, 2023

The Risky Landscape of Public Statements: When Silence Isn’t Golden

In a recent piece published in New York Magazine, Just Stop Making Official Statements About The News, Jonathan Chait argues that organizations should “stop trying to settle our moral beliefs and instead establish rules of the road that let people peacefully coexist with their disagreements.” He’s talking about statements by businesses, universities, and celebrities around […]

Crenshaw Communications, PR Fish Bowl, public relations • November 21, 2023

How Public Relations Can Enhance AdTech Marketing

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Just take a look at the LUMAscape above to get an idea of the adtech display category. […]

Crenshaw Communications, ImPRessions, public relations • November 16, 2023

7 Questions To Ask Before Bringing On A PR Firm

Partnering with a new PR agency is a big investment – of time, resources, and focus. Most businesses are aware of that, and they prepare accordingly. But occasionally an organization isn’t fully ready to embark upon a search, let alone pull the trigger or an engagement. Maybe it’s their first time working with a PR […]

PR Fish Bowl, public relations • October 31, 2023

Five Things PR Teams Should Know About Voice Search

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in […]

Crenshaw Communications, ImPRessions, public relations • October 23, 2023

Crenshaw Communications Joins Digital Marketing Agency Mod Op

“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising […]

Crenshaw Communications, PR Fish Bowl, public relations • October 4, 2023

Riding The Mobile Wave: What’s In It For PR?

In the public relations world, keeping up with trends is the name of the game. One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying […]

PR Fish Bowl, public relations • September 20, 2023

How to Use Threads For B2B PR

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only […]

media relations, public relations • September 15, 2023

What is Newsjacking?

Since David Meerman Scott coined the term “newsjacking” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it? David defines […]