public relations

Crenshaw Communications, ImPRessions, public relations • December 1, 2022

Press Release Quotes Don’t Have To Be Bad: A PR View

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re […]

Crenshaw Communications, PR Fish Bowl, public relations • November 28, 2022

From In-House To PR Agency: How To Manage The Shift

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything My first PR internship was for a small PR agency in my hometown […]

Crenshaw Communications, PR Fish Bowl, public relations • November 21, 2022

PR Tips For Nailing Your Next Business Presentation

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are […]

Crenshaw Communications, PR Fish Bowl, public relations • October 26, 2022

How To Run A Status Call Like A Boss: PR Tips

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though. They’re also how we get face time with team members and clients, develop a mutual […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • October 12, 2022

A Day in the Life Of A Tech PR Executive

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, […]

Crenshaw Communications, ImPRessions, public relations • October 4, 2022

How To Spot The Story: A PR Primer

In public relations, our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2022

How Industry Speaking Opps Drive Thought Leadership

While many people think that a PR agency’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company […]

Crenshaw Communications, ImPRessions, public relations • September 6, 2022

5 Reasons Not To Cut PR In A Recession

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. We’re seeing it now. Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds, though the views are mixed. On the bright side, a Muck Rack study shows PR expenditures may rise […]

Crenshaw Communications, ImPRessions, public relations • August 30, 2022

How Strategic PR Supports Employer Branding

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. That wasn’t always the case. Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet […]