public relations

Crenshaw Communications, ImPRessions, public relations • June 17, 2022

How Can We Mandate Ethics In PR?

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. Then there’s what one report calls “defense of malicious behavior” where a PR team chooses to represent […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 8, 2022

Myths And Facts About Public Relations

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” Why do PR people feel that no one understands what we do? Because few do. And public relations isn’t always a straight path. I originally started […]

ImPRessions, public relations • May 24, 2022

How PR Can Boost A B2B Brand

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • May 24, 2022

5 Qualities Of Top PR People

Many seasoned PR veterans will tell you that success comes with experience. But experience isn’t the only factor in professional excellence among PR people. In my experience the best PR specialists tend to have certain qualities in common. Here are five of them. A positive outlook An optimistic demeanor can go a long way in […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • May 11, 2022

Top Ad Tech Conferences For PR Exposure

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • May 5, 2022

How To Kill It As A PR Assistant

Guest post by PR Assistant, Chanel Roopchand As a first-time PR Assistant at a B2B technology PR firm, I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. There was also the shift to working from home. This was […]

ImPRessions, marketing, public relations • April 13, 2022

How To Build A Purpose-Driven Brand

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” An organization linked to a coherent purpose […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • March 30, 2022

7 PR Tips For Nailing A Media Interview

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Congrats! Wondering what to do between now and then? Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training If you haven’t already undergone formal media prep, […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 23, 2022

Best Practices For Starting A Killer PR Program

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. Yet getting the ball rolling is easier said than done. The first 90 days of an engagement can be […]