public relations

communications, Crenshaw Communications, PR Fish Bowl, public relations • August 29, 2022

How To Manage Being “Ghosted” By Media

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. When pitching a significant news announcement, perhaps about a new product or VC funding, securing […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • August 23, 2022

Top Tips For Approaching Cybersecurity Media

In the world of PR, there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average […]

Crenshaw Communications, PR Fish Bowl, public relations • August 9, 2022

What Does Top-Tier Media Mean In PR?

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New […]

Crenshaw Communications, PR Fish Bowl, public relations, time management • July 26, 2022

How To Work From Anywhere As A PR Pro

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. While working from home has traditionally meant the temporary ability to work from one’s house for […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 19, 2022

PR Tips For Using HARO, Qwoted and ProfNet

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 13, 2022

Navigating Media At High-Profile Events

The bread and butter of B2B PR? Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 6, 2022

Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

It’s not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with fresher and more digital methods. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be […]

Crenshaw Communications, ImPRessions, public relations • June 28, 2022

7 Reasons To Hire An Independent PR Firm

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independence. In the advertising world, that may mean the company isn’t part of a consulting firm. The implication is that its team is free to offer top creative and client-centered […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 23, 2022

5 KPIs that Showcase PR Value

A top priority of the best PR agency teams is measuring how well we do. In our business, that means establishing key performance indicators (KPIs). KPIs serve as a benchmark for PR performance and help quantify program results. It’s been said that PR results are hard to measure, but in recent years that has changed. […]