Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • February 3, 2015

7 Ways Twitter Matters For PR

Twitter is coming up on 9 years old — practically “vintage” in social media terms! — yet it’s still relevant for PR agency pros and communications people. Just consider the Super Bowl: with a record-breaking 24.8 million tweets during the broadcast, Twitter declared the game was the “most tweeted @Superbowl ever.” Fancy real-time graphics aside, Twitter still […]

Crenshaw Communications, ImPRessions, public relations • February 2, 2015

5 B2C Tips To Add Life To A B2B PR Program

B2B PR doesn’t have to be boring. But business-to-business content and PR programs, particularly those that promote a technology product or service, do have that reputation. And while it’s true that the B2B sales process is usually longer, more complex, and more highly targeted than on the consumer side, the PR need not be bland. […]

News • February 2, 2015

More Television Exposure for Our Client ZetrOZ

This tough guy — trainer to professional athletes and celebrities — uses our client’s cutting edge wearable ultrasound technology for pain relief, known as SAM. Developed by our client, ZetrOZ, the FDA-approved device is getting lots of (worthwhile) attention! Many thanks to Dave “Scooter” Honig, at his Port Washington studio, and physical therapist Kathy Maddalone, […]

Crenshaw Communications, PR Fish Bowl, public relations • January 30, 2015

The Truth About Going From Journalism To PR

Journalists are making the transition to PR in greater numbers than ever before, with many joining PR agencies or taking corporate communications posts. It’s widely accepted that former reporters can be valuable additions to communications teams (some arguments notwithstanding). For PR, it’s important to be able to think like a reporter and to understand how […]

Crenshaw Communications, ImPRessions, public relations • January 27, 2015

What PR People Know About Content Marketing

From PR agencies to corporate SEO teams, everyone’s doing content marketing – or more accurately, content creation. These days, it’s increasingly hard to make content stand out. The challenge has grown more acute with the advent of what Mark Schaefer calls “content shock” or the explosive growth of the content supply without a corresponding growth […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • January 26, 2015

How To Make A TED Talk Part Of A PR Plan

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opportunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in […]

Crenshaw Communications, PR Fish Bowl, public relations • January 22, 2015

How To Make Content More Shareable (And PR-Friendly)

Creating content that is shared broadly is a great way to build good PR, whether it’s for yourself, your company or brand, or for others. And while there’s no way to predict precisely which posts, pictures, videos or articles will be most popular, there are some basic guidelines to improve the chances of your content’s being shared. […]

Crenshaw Communications, ImPRessions, public relations • January 21, 2015

Why PR Agencies Should Work With Startups

Mark Suster’s “The Silent Benefits of PR” should be required reading for both tech PR firms and their clients. It got me thinking about the unique aspects of the client-agency dynamic when the client is a startup company. What’s most interesting about Suster’s post is that of seven benefits of a strategic PR program that […]

Crenshaw Communications, PR Fish Bowl • January 19, 2015

Is Facebook Still Best For PR Campaigns?

Does Facebook still work for brand PR? The answer depends on your audience, but it’s likely to be yes. Although teens may have moved from Facebook to Instagram, Facebook is still used by 71 percent of U.S. adults aged 18 and older. Not only do nearly three quarters of this group have a Facebook account, but […]