Our Insights

Crenshaw Communications, ImPRessions • April 15, 2015

Can PR Rebrand Hillary Clinton? Advice From Millennials

Does Hillary Clinton need to refresh her brand? Can brand marketing PR and social media strategies help? In announcing his own candidacy, GOP hopeful Sen. Marco Rubio took a none-too-subtle swipe at Mrs. Clinton by declaring, “Yesterday’s over.” Ouch. It’s true that the 67-year-old Mrs. Clinton is a familiar brand – some would say too […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • April 14, 2015

10 Productivity Apps for Every PR Professional

If you’re a PR agency professional, you know efficiency and organization are crucial to everyday life. However, it can be challenging when you have several clients to manage, meetings to attend, multiple pitches under way, and new business to pursue – and a personal life! Thankfully, it’s 2015 and we can embrace technology that makes […]

Crenshaw Communications, PR Fish Bowl, public relations, reputation • April 9, 2015

Conferences & Symposia: Potential PR Goldmine

With a little work and ingenuity, professional conferences can provide a wealth of PR opportunity for a company leader. Speaking at conferences enhances reputation and visibility and positions an executive as an industry and thought leader. Speaking engagements can be used to build brand and product awareness in a specific context, highlight knowledge and expertise, and […]

News • April 8, 2015

PROI Summit Kicks Off This Week In Cape Town

More than 70 top independent agencies from around the world convened in Cape Town this week for a five-day conference to share best practices and gain insights into industry trends. Among them: our own Dorothy Crenshaw. Follow via Twitter hashtag #PROIsummit. PROI (Public Relations Organisation International) is a global network of best-of-breed independent PR firms, […]

News • April 8, 2015

Crenshaw A Finalist For SABRE Awards

We are pleased to have been selected as finalists for the 2015 SABRE Awards, North America! Our work with Findaway World was among roughly 300 campaigns selected from more than 2,000 entries in this year’s competition. The annual award recognizes: Superior Achievement in Branding, Reputation and Engagement. “Findaway’s Path To Success,”our program for the Cleveland-based […]

Crenshaw Communications, PR Fish Bowl • April 7, 2015

Leveraging the PR Potential of Awards

Awards can be a gold mine for public relations professionals to leverage client exposure and boost their reputation. News stories and articles are essential, but they have a shelf life. Awards – independent, third-party validation of excellence – are forever. The application process isn’t always easy. When prestigious awards are up for grabs, count on multitudes […]

Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • April 7, 2015

PR, Pizza, And Crisis Management In Indiana

One of the tougher PR and reputation management aspects of the furor around Indiana’s Religious Freedom Act is the struggle faced by local businesses who want to separate their own views and polices from the interpretation of Governor Pence’s original legislation as homophobic. Although the state quickly passed a “clarified” bill under pressure last Thursday, the […]

Crenshaw Communications, ImPRessions • April 1, 2015

How B2B PR Techniques Can Work For B2C Campaigns

B2B PR and its counterpart, consumer public relations, are sometimes thought of as worlds apart, requiring different strategies and skill sets on the part of PR professionals. This divide is driven in part by the sales methods for each type of product or service. The B2B selling cycle tends to be longer, the buyer learning […]

Crenshaw Communications, PR Fish Bowl • March 31, 2015

Research For PR Agency Professionals

The right research is an essential part of many successful PR campaigns. No matter how smart and experienced you are, you’ll encounter projects where you’ll need to work to become a subject-matter expert – and fast. Your company or client might be lucky enough to have in-house research, but otherwise it’s important to know where […]