Our Insights

Crenshaw Communications, ImPRessions • March 25, 2015

Can We Get Better PR For PR?

U.S. PR agencies, as well as our industry overall, are on an upswing as the economy continues to improve. Yet PR’s own reputation may still need some work. A survey of 2000 citizens for UK PR Week found that seven in ten people call public relations “more spin than substance,” and over two-thirds say PRs […]

Crenshaw Communications, PR Fish Bowl • March 25, 2015

Why PR Should Pay Attention To Video Sharing

Many prognosticators in the marketing and PR worlds have declared 2015 to be the “year of the video” — super short video, to be precise — when it comes to content. The designation has been a long time coming: as early as 2013, observers were noting a critical mass of “bite size video” and mobile […]

News • March 20, 2015

Is It Time To Buy A Robot?

That’s the question posed by U.S. News & World Report’s Geoff Williams in a piece which included our client Five Elements, who brought our team on board to introduce its new robot, Budgee, to the market this spring. “The purpose of Budgee is to follow you around and carry your things. It’s simple but to the […]

Crenshaw Communications, PR Fish Bowl, public relations • March 19, 2015

An SEO Content Refresher For PR

It is more important than ever to integrate a rich content marketing program — one that focuses on search engine optimization — into public relations campaigns for companies and brands that want to grow. But as the strategy becomes more and more prevalent, the rules are changing, and communications pros need to constantly refresh themselves on […]

Crenshaw Communications, ImPRessions, public relations • March 19, 2015

6 Situations That Call For A PR-Savvy CEO

A new survey of 500 chief executives has both good news and some discouraging findings for public relations agencies; although most CEOs see value in PR, 59 percent say they don’t fully understand the role and capabilities of public relations. Maybe PR professionals can do a better job of educating the C-suite, not only on the […]

Crenshaw Communications, PR Fish Bowl, public relations • March 17, 2015

Mad Men Enters The 70s And PR Looks Back

The final season of Mad Men advances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the […]

ImPRessions, public relations, reputation • March 13, 2015

Top PR Firms Engage In Their Own Reputation Management

Does PR have a conscience? The news this week that Ketchum has resigned as agency for the Kremlin raises the question of whether large PR firms are engaging in some reputation management of their own. Ketchum’s work for Putin’s Russia had attracted negative coverage even before the latest Ukraine crisis and the recent murder of […]

PR Fish Bowl • March 12, 2015

5 Listicles Clever Enough For PR

The rise (and persistence) of the listicle has some of us PR professionals feeling a bit fatigued. Of course we understand the value of serving up easily digestible nuggets of information to your target audiences, whether they be media, followers, or potential clients or partners. But as with many memes, the ubiquity of the form yields […]

Crenshaw Communications, PR Fish Bowl • March 10, 2015

Secrets Of Successful PR Stunts (St. Paddy’s Day Edition)

What makes a successful brand PR stunt? St. Patrick’s Day, with its colorful parades and festivities, has us thinking about Chicago, a standout on that day for a quirky tradition that has endured through six decades: dying its river green. It’s a PR stunt that still makes headlines every year for its “wow” factor, not […]