Our Insights

Crenshaw Communications, ImPRessions, public relations • February 19, 2015

Can PR Scale?

There’s an interesting question buried in Tom Foremski’s recent broadside against the PR Council’s move to redefine what PR agencies do. The post is about the term “earned influence” to describe the work of the modern PR practitioner and move PR beyond “earned media” outcomes that some feel are outdated. (For the record, Foremski thinks it’s […]

News • February 19, 2015

Our CEO On A-Rod in Daily News

A-Rod must’ve missed our previous post about how to make a home run of an apology. If he had, he might have known not to focus on himself more than the fans, or to come across as “defensive or self-pitying.” Our founder and CEO Dorothy Crenshaw was one of the communications experts discussing the A-Rod […]

Crenshaw Communications, PR Fish Bowl, public relations • February 18, 2015

5 Things You Should Never Ask Of A PR Agency

A successful partnership with a PR agency should fill needs and solve problems in creative, strategic and mutually beneficial ways, and a good PR firm will go the extra distance to please. There are times, however, when clients need to know what’s not appropriate to ask of their agency. So, how does a business know what’s […]

Crenshaw Communications, ImPRessions, public relations • February 17, 2015

6 Things Great PR Campaigns Have In Common

When it comes to capturing the attention of journalists, influentials, and prospects, some PR campaigns have more impact than others. What makes the difference? There are countless factors, from the development of the initial strategy, through the details of planning and execution. Every campaign is distinct, of course, and there are no cookie-cutter solutions. But […]

Crenshaw Communications, PR Fish Bowl • February 13, 2015

6 Ways To Lose A PR Date

With Valentine’s Day upon us, we hope you’ve found just the right gift for your favorite PR agency person. But in case you’re still figuring out the quirks and preferences of the PR pro in your life, we have some advice. On a date with a PR professional, avoid these six surefire ways to make him or […]

News • February 13, 2015

Space.com Editor is bullish on Elon Musk’s SpaceX

“Space is a very unforgiving business,” Space.com editor Tariq Malik tells Stuart Varney on Fox Business in this segment we secured for our client Purch, the media company which owns Space.com. Still, asked by Varney if he would be a space tourist one day, Malik said “safety assured, I would love to see Earth from […]

Crenshaw Communications, PR Fish Bowl, public relations • February 10, 2015

5 Things To Look For In A Blogger Relationship

Do blogs and bloggers still matter for PR agencies and professionals? While it seems that every news organization, business and activity “enthusiast” has a blog, blogging itself has quieted down in the past few years. Many blogs are extensions of mainstream media, rather than disrupting or supplanting it, and when it comes to working with bloggers […]

branding, Crenshaw Communications, ImPRessions, public relations • February 10, 2015

Five Brand "Disasters" That Built Positive PR

In the world of brand PR, change is risky. Even a tweak to a product that enjoys a loyal following must be managed deftly. Case in point: the feeding frenzy after Cadbury altered the recipe for its classic crème egg. The brand’s switch from dairy milk to the more standard cocoa mix chocolate for the […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 5, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

PR agencies treat relationships with media contacts like gold. We pride ourselves on moving beyond “pitch-and-place” and establishing a professional friendship. Part of that relationship is the journalist’s willingness to be honest about what works and doesn’t work when interesting them in a story. We recently had the pleasure of working with Paula Rizzo, Emmy Award-winning senior […]