Our Insights

Crenshaw Communications, ImPRessions, public relations • March 10, 2015

How To Use B2B PR For Lead Generation

Can the right B2B PR program generate customer leads? Our answer is a qualified “yes.” The key lies in knowing how to generate earned media articles in quality publications, in addition to great company-produced or “owned” content. The result can be a 1 + 1 = 3 boost in SEO rankings and desirable referral traffic. […]

Crenshaw Communications, PR Fish Bowl, public relations • March 6, 2015

5 Tips For Managing Powerful PR Personalities

You’ve assembled a top-notch team of PR professionals who bring a range of perspectives and skills to your organization. It’s an interesting mix of different personalities and skill sets that complement and challenge each other — well done! That said, it’s a good bet your team comprises members with a mix of various rankings in the “Big Five” […]

News • March 5, 2015

Big Splash for New Client ToutApp

Last month we welcomed new client ToutApp, a rapidly growing company that empowers salespeople with a sales software email platform. We’re pleased to have worked with them to announce a $15 million Series B round of funding this week, resulting in great coverage for a great client. The Wall Street Journal’s Deborah Gage was among […]

Crenshaw Communications, ImPRessions, public relations • March 4, 2015

Why Do Women At PR Agencies Earn Less?

There’s a gender wage gap at PR agencies and in our industry overall, and it’s getting worse. According to the latest PRWeek/Bloom, Gross & Associates Salary Survey, women in PR earn significantly less than their male counterparts on average. Among those with less than five years experience, men outearn women by $5500 annually. For more […]

Crenshaw Communications, PR Fish Bowl, public relations • March 3, 2015

How To Boost PR With The Right Non-Profit Partner

Companies choose to support non-profits for many reasons, not all of which involve public relations. A philanthropic commitment is often the result of legitimate alignment with ethical principles or social responsibility, as well as a goal to be identified with a specific cause or community. Historically, when these partnerships work, the benefits to both parties […]

Crenshaw Communications, PR Fish Bowl, public relations • February 27, 2015

5 Ways To A PR-Worthy Company Linkedin Page

As the most overtly “professional” of the social media platforms, Linkedin is an important and necessary part of any good public relations program. While fans look for inspiration on Instagram or Pinterest and journalists hang out on Twitter, those more focused on business — prospects, clients, partners, and employees for a given company — inhabit Linkedin. […]

blogging, Crenshaw Communications, ImPRessions • February 25, 2015

What PR People Should Know About Analyst Relations

Most B2B technology companies and the PR agencies who represent them understand the value of industry analysts as part of a strong PR program. Journalists often look to analysts to confirm trends, deliver insights, and add quotes and credibility to their profiles of key industries. Cultivating analyst relationships over the long term can result in […]

News • February 24, 2015

Oscar Office Pool: And the winner is…

As PR trend spotters and pop culture prognosticators, of course we couldn’t resist participating in the Oscar office pool organized by our office neighbors and fellow silver screen-loving colleagues. It should come as no surprise the winner was our own Nick, whose PR repertoire includes working with one of the most successful big data crunchers in […]

Crenshaw Communications, PR Fish Bowl, public relations • February 24, 2015

A Public Relations Situation: One In An Occasional Series

We in the PR agency world consider ourselves fairly expert at handling delicate client situations. Here we will occasionally share some examples of how our team has successfully defused, or even leveraged, a potentially negative situation. This post considers the case of the fired journalist. In recent weeks our team set up a couple of interviews […]