communications

communications, Crenshaw Communications, ImPRessions, public relations • July 26, 2017

What Sean Spicer Can Teach Us About PR

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. In a clever but dubious bit of newsjacking, the owner of the Bunny Ranch brothel offered Spicer a PR job at his company. […]

communications, Crenshaw Communications, ImPRessions, public relations • February 18, 2016

Apple’s PR Showdown

It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Apple, usually in the driver’s seat […]

communications, Crenshaw Communications, ImPRessions • October 24, 2014

Why PR Should Rethink Social Influence

What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations • September 22, 2014

The NFL’s Black Eye Offers Lesson In Crisis PR

For the NFL, the (reputation) hits just keep on coming. Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the […]

communications, Crenshaw Communications, ImPRessions, public relations • September 8, 2014

Exposing Apple's PR "Secrets": One PR Person's View

“Seeing Through The Illusion: Understanding Apple’s Mastery of the Media”, a blog series on 9to5mac.com, has had the tech PR community fascinated over the past week. The posts were hyped as pulling back the curtain on the PR and message control machine behind Apple’s “reality distortion field.” (The words were coined about Steve Jobs’ personal […]

blogging, communications, Crenshaw Communications, ImPRessions, leadership, public relations • July 19, 2014

Is There A Good Way To Break Bad News?

It can fall to PR specialists or other professional communicators to deliver information that will surely spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a […]

communications, Crenshaw Communications, ImPRessions, public relations • July 15, 2014

The Top Ten PR Lies No Client Should Believe

MarketingLand’s 10 Lies You Should Never Believe From SEO Gurus caught my eye, possibly because in the past year I interviewed eight different SEO “experts” while looking for a partner for my PR agency. The experience was educational and impressive, though not in a good way. But the SEO post inspired yet another take on […]

communications, ImPRessions, public relations • July 1, 2014

7 Ways To Use PR To Get Ahead in Business

A couple of years ago, PR Jessica Kleiman and Meryl Weinsaft Cooper wrote a book, Be Your Own Best Publicist, that is full of great ways for next-gen types to use PR techniques for self-advancement at work. It got me thinking about how classic PR tactics could be used for personal and professional branding, particularly […]

communications, Crenshaw Communications, ImPRessions, public relations • May 15, 2014

Good Public Relations Is A Two-Way Dialogue

In public relations, we’re all about supporting strategic business objectives. Ask any PR professional, and you’ll probably get an earful about how what we do goes far beyond publicity and media relations. But CEOs haven’t gotten the memo. At least, not according to research unveiled at the 2014 International Public Relations Research Conference. One learning […]