communications

communications, Crenshaw Communications, ImPRessions • May 7, 2014

To Be A Better Communicator, Listen

One of the overlooked skills of PR practitioners and other communicators is listening – both literally (as any good manager or colleague should), and more broadly, as in hearing and interpreting the opinions and feedback of high-priority audiences. These days, even with terrific social tools, listening can be a challenge. There’s the speed of digital […]

communications, Crenshaw Communications, ImPRessions, public relations • April 16, 2014

7 PR And Media Relations Rules You Might Want To Break

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception. But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to […]

communications, Crenshaw Communications, ImPRessions, public relations • April 10, 2014

PR Isn’t Dead, But It Should Be Reincarnated

Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for […]

communications, Crenshaw Communications, ImPRessions, public relations • April 8, 2014

Public Relations And The Boycott Culture

Software community Mozilla lost its CEO recently, due to poor PR handling of a red-hot issue, or because said CEO was railroaded for unpopular views. Perhaps both. But, contrast the Mozilla mess with the sugar-coated response by a humble graham cracker to critics of its message about marriage. Each says something about the power of […]

communications, Crenshaw Communications, ImPRessions, public relations • March 23, 2014

The Evolution Of PR Thinking

Recently a group of senior PR agency colleagues gathered for a conversation about changes in our industry and what PR professionals need to do to remain competitive. The consensus was that advertising, though badly disrupted by digital and social media, was doing a better job of reinventing itself than our industry. The news isn’t all […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • March 11, 2014

Are Better Client-Agency Relations the Key to Better Public Relations?

At our New York public relations agency, we can never be accused of under-communicating with clients. Beyond daily e-mails and weekly status calls, we manage to achieve maximum “touchpoints” throughout the week. If you ask anyone in our firm, they will agree that better client agency relations are, if not THE key, certainly one key […]

communications, Crenshaw Communications, ImPRessions, public relations • March 7, 2014

7 Reasons To Work At A PR Firm

For those set on a career in PR or communications, there are many forks in the road. Here’s the argument for a stint at a public relations agency, as opposed to a corporate or nonprofit gig, as a great place to start. Our bias is for a smaller, independent agency, but it’s really more about […]

communications, Crenshaw Communications, ImPRessions, reputation • February 28, 2014

Five Ways To Create The Right CSR PR Plan

Corporate or brand reputation is often at the heart of a sound public relations strategy. And the companies who enjoy the best corporate reputations are typically those who make a commitment to social responsibility. The reasons are many: a strong reputation can help an organization differentiate its products and services, attract talent, and even mitigate […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one: “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client […]