Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • March 29, 2013

Best PR Field Trips

Remember field trips during middle school and high school? How could you not – a day away from your desk, a chance to (possibly) spend some extra time outside, and no classwork. The best and most important part of these trips, though, was the first-hand opportunity to get out and learn or experience something new. […]

branding, communications, ImPRessions, marketing, public relations, reputation • March 27, 2013

Is Tiger Woods Back?

“Winning Takes Care of Everything,” boasts the ad. Sponsored by Nike, the only brand that stuck by the disgraced golfer as he struggled to get his reputation out of the rough, it has an impertinence that’s gotten everyone talking. It’s confident, even cocky, and most importantly, buzzworthy. A winner for Nike. Yet the tone is […]

creativity, Crenshaw Communications, PR Fish Bowl • March 22, 2013

Get Your Blog In Shape

Is your blog flabby? Is its content the equivalent of junk food? As with other spring rituals, getting your content in shape is a worthy exercise. Ask yourself these questions and then choose a shape-up plan that works for your particular blog. Is it carrying a “spare tire”? You need sharper editing. If you are […]

branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 20, 2013

How To Create Brand Advocates And Evangelists

It was Guy Kawasaki, former Chief Evangelist at Apple and instinctive PR expert, who coined the phrase “evangelism marketing.” Since then, all types of companies have been trying to let loyal customers do their brand building for them. Social media makes that more accessible and easier than ever. But true brand advocacy usually happens organically. The […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 19, 2013

Managing The Media Exclusive

In the public relations world, getting an exclusive is often a key part of a team’s overall strategy of securing the best coverage. But it is often a delicate dance between outlets, clients and agency and must be handled with a certain finesse. The definition of “exclusive” has even grown murky (see CNBC’s restrictive booking […]

Crenshaw Communications, PR Fish Bowl, public relations • March 15, 2013

Once Upon A Time In PR Land

Once upon a time in any given workplace, you could say this to anyone, and they would know what you meant, “So the whole team bought into this silly idea just because the CEO suggested it, it was so ‘emperor’s new clothes.’” Today, if you were to say that to a Millennial, you would get […]

communications, Crenshaw Communications, ImPRessions, public relations • March 14, 2013

9 Things You Should Never Say To A PR Firm

Clients and prospective clients are the lifeblood of any PR agency. We love them! But they do say odd, confusing, and even exasperating things at times. Here’s a list of some of our favorites. “We finally figured out what we need. Let’s do a viral video!” “We’re looking for someone to grow with us.” “We’d like […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • March 13, 2013

Don’t Trip Up! Fam Trip Planning Primer

Seeing really is believing, and for PR pros, a familiarization press trip, or fam trip, is a staple for securing in-depth, first-hand coverage of a destination. A successful fam trip will not only provide you with a way to show off your client’s tourist or business features but also give you a great opportunity to […]

Crenshaw Communications, PR Fish Bowl, public relations • March 8, 2013

PR Winners And Losers This International Women’s Day

In the public relations world, every day is International Women’s Day, since women outnumber men and have for years (70%, according to the Institute of Public Relations). But for the rest of the world, March 8 marks a range of events designed to inspire women and celebrate female empowerment. Rich and diverse local activities connect […]