Our Insights

Crenshaw Communications, PR Fish Bowl, public relations • April 19, 2013

Storytelling Lessons From The Great Gatsby

“Gatsby’s in the zeitgeist once again,” someone recently said. It’s true that this great American novel of passion, illusion, recklessness and deceit, which chronicles the Jazz Age, is full of life and resonance today, and not just because Leonardo will portray Gatsby in the new movie. Published nearly a century ago and filmed five times […]

Crenshaw Communications, PR Fish Bowl, public relations • April 16, 2013

Surveys, Petitions And Polls—Oh My!

The results are in: When looking for a unique angle to promote a client, sometimes it helps to ask for the public’s opinion. Including an omnibus-style survey, social media poll, or even a petition with a slight political bent in your campaign can significantly change the story angle, as well as help the news spread […]

Crenshaw Communications, ImPRessions, public relations • April 16, 2013

Boston Marathon Tragedy Brings Out The Best, And Worst, In Journalism

A big, moving story covered live with unplanned, unscripted coverage: that is when you see who has the talent in TV news. And who does not. — Jay Rosen(@jayrosen_nyu) April 16, 2013 Covering a breaking news story may be the toughest media job there is. But as Jay Rosen points out, it’s also an opportunity […]

PR Fish Bowl • April 11, 2013

Is Voicemail Over?

Quick, when was the last time you left a voicemail? When did you last check your phone for one (do you even know how?) In a recent feature on NPR, two social media gurus debated its merits. One insisted it had to die and warned that the universe of message-leavers should learn to text. The […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • April 10, 2013

Should PR Own Social Media?

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget […]

Crenshaw Communications, PR Fish Bowl, public relations, time management • April 9, 2013

Everything I Learned In School Can Be Applied to PR (Or At Least a Lot!)

Every year, a new crop of college grads enters the work force with little experience, but as a recent college graduate, I’ve found that certain skills and practices from my college life can be put to good use in a busy PR firm. I’ve boiled it down to four key “must-do’s” for the transition from student […]

Crenshaw Communications, PR Fish Bowl, public relations • April 5, 2013

Friends With Words?

PR pros tend to be wordy people, and we all have our favorites. Here are some of ours. You may not be able to drop them into your next client press release, but if they fill the bill without making you look like a sesquipedalian (given to or characterized by the use of long words), […]

Crenshaw Communications, ImPRessions, public relations • April 4, 2013

Don’t Say This In A (PR Agency) Interview

In the PR agency world, as in other industries, it’s tough to secure an interview for that first job or next best career step. So when you do nail it, you want to make the most of it. Employers differ, but I have a mental list of “red-flag” responses that make me wonder if the […]

Crenshaw Communications, PR Fish Bowl, public relations • April 2, 2013

Tricks Of Trade Show PR and Networking

Trade shows and conferences represent an opportunity to reconnect with friends and associates in the industry; make new contacts; and be inspired by influential speeches and personalities. But, too often we view attendance as a group effort, or even a chore, sticking with the team we came with or those we know. Whether it’s a […]