communications

communications, Crenshaw Communications, ImPRessions, public relations • November 26, 2013

Eight Secrets of Top PR Firms

What do top PR agencies know that lesser competitors or even their clients don’t? Why do some campaigns deliver okay results while others grow legs and build on their own momentum? Here are some thoughts on the organizations and teams that most consistently produce successful PR campaigns. They choose their clients carefully. Far from the […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • November 18, 2013

How to Prevent A Social PR Backlash: Lessons From JP Morgan

Poor JP Morgan. Its foray into social media – in the form of a planned Twitter chat with a senior bank executive, is a perfect PR case history in what not to do. It obviously seemed like a good idea to someone, but instead of softballs about what Jack Dorsey’s really like, or what bankers […]

communications, Crenshaw Communications, ImPRessions, public relations • November 13, 2013

A PR Review Of The Best And Worst Public Apologies

Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • November 12, 2013

So You Want To Hire A PR Firm? Eliminate These Roadblocks

As senior level communicators or marketers look to enhance their capabilities with outside talent, one consideration should be retaining a public relations agency. Marketing execs are often the keepers of brand image and sometimes the corporate image as well. Who wouldn’t benefit from competent, connected and creative PR thinking? And yet. Some companies plunge into […]

communications, Crenshaw Communications, ImPRessions, public relations • November 6, 2013

6 Things That Undermine A Strategic Communications Plan

Strategic communications is more than a business buzzword. A well-designed strategic communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a strategic communications plan that focuses on the right message mix, […]

communications, Crenshaw Communications, ImPRessions • October 24, 2013

PR Pros In A "Content Frenzy" (or "Blurred Lines")

“Content is a shitty business. You listicle-making sheep are following us off the cliff!” – Jeff Jarvis, BuzzMachine Despite Jarvis’ colorful warning to the crowd of PR professionals at the Council of PR Firms Critical Issues Forum, dubbed “Content Frenzy,” we PRs came to listen and learn at the feet of the media and content […]

communications, Crenshaw Communications, ImPRessions, public relations • October 10, 2013

PR and Content Marketing: Made For Each Other

Earlier this year, the Aberdeen Group published a report titled “Publish or Perish: Content Marketing is the New PR.” It posits that public relations is being disrupted by the growth of content marketing. As content becomes THE critical tool for brand recognition and credibility, the report implies, it is the new PR. Content Marketing as New PR […]

branding, communications, Crenshaw Communications, ImPRessions • October 7, 2013

Rebranding The Government Shutdown

As any PR or branding professional knows, words matter. And in politics, as in marketing, a product or event can be better positioned with a more precise or more upbeat label. (Does anyone even remember what TARP stands for? Me neither, but it was better than “government bailout.”) At worst, it sugarcoats a distasteful or […]

advertising, communications, Crenshaw Communications, ImPRessions • October 6, 2013

Has PRankvertising Gone Too Far?

To think, just a few months ago, I wondered if Chipotle’s faux Twitter hack was a mistake, because it duped followers in order to cook up some quick PR. But the stunt was nothing compared to the outrageous shock-ad campaigns from major international brands. Prankvertising – or what I think of as PRankvertising, because its […]