communications

communications, Crenshaw Communications, ImPRessions, public relations • September 23, 2013

What Startups Should Know About Public Relations

Many startups or emerging businesses can benefit from an investment in public relations. It’s a cutthroat world out there, with all manner of new and fast-growing companies competing fiercely for media and investor attention. Most entrepreneurs realize that a well-focused PR program can help drive visibility, highlight what makes the business or its products different, […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • September 20, 2013

Address Your PR Emails With Intent

To “to” or to “cc”? The question can be sticky, yet take a minute to think about if before you hit send on your next email. Be sure to address with intent! Here are some basic guidelines you might want to follow: Be discerning with your use of “to” With multiple parties in this field, […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • September 17, 2013

PR Pointers For Mobile Content

More people have access to cell phones than working toilets. From a PR perspective it has never been more crucial for brands to adopt a functional mobile presence, as more and more, devices become our primary source of information. Furthermore, given mobile’s prevalence, now there is great opportunity to drive your content and brand more […]

communications, Crenshaw Communications, crisis management, ImPRessions • September 7, 2013

When Customers Fight Back – With Promoted Tweets!

As every PR or reputation expert knows, social media cuts both ways. It can be a critical outlet for real-time promotion and customer relations and a useful branding tool. It can also be a megaphone for unhappy consumers. Any brand who puts itself out there needs to be ready. Earlier this week, a businessman named […]

communications, Crenshaw Communications, ImPRessions, marketing, public relations • July 25, 2013

PR Should Own Real-Time Marketing

Mere moments after HRH George Alexander Louis of Cambridge made his entrance, the tweets and posts came in a rush. From Pampers, to Hostess, to Lululemon, all manner of brands spawned seemingly on-the-fly messages in the wake of the #royalbaby delivery. Some were witty, others were boring, and a few stretched the limits of taste, […]

branding, communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation • June 27, 2013

The PR Verdict On Paula Deen’s Apology (Again)

From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling of Deen. My view is that he took a no-nonsense approach, cutting to the business issues and her motive for finally living […]

blogging, communications, Crenshaw Communications, ImPRessions, public relations • June 5, 2013

Education or Experience: Which Matters More in PR?

Lately there’s been a minor debate about which is more valuable for a career in public relations – education or experience. The conversation could – and will – go on and on. At first blush, it’s no contest. The advantage goes to experience. A college degree is increasingly required to enter the work force in […]

advertising, blogging, communications, Crenshaw Communications, ImPRessions, public relations • May 20, 2013

PR Myths And Facts For Marketers

A favorite former client calls PR “the cheapest form of advertising.” Not really. But his comment shows that, even among sophisticated marketers, misconceptions about PR and what we do for clients are still prevalent. These are the top seven myths that persist about public relations, and a perspective on each. 1. PR is advertising lite. Not […]

communications, Crenshaw Communications, crisis management, ImPRessions, public relations, reputation, social media • May 1, 2013

PR Crisis Management Lessons From Behind The Headlines

Hindsight – ahem – is always 20/20, particularly when it comes to reputation management. Yet, textbook crisis successes (and failures) aren’t always what they seem. Here’s my take on some recent examples of crisis handling by top brands. The Lululemon Yoga Pants Recall. For sheer, on-the-spot crisis management skill, Lululemon wins, hands down. PR experts […]