social media

blogging, Crenshaw Communications, public relations, reputation, social media • May 27, 2009

Citizen Advertising? The Future Of Sponsored Conversations

Note: No cash or gifts were received for the writing of this post. I’m being facetious, but, if this were a “sponsored” post, would you feel skeptical about the opinions expressed here? Or, would you applaud my “transparency?” That’s one of the issues at the heart of the debate around sponsored blog posts […]

Crenshaw Communications, public relations, social media • May 25, 2009

Tweeting To Remember

I was surprised and proud when my five-year-old announced that she knew why she had a holiday from school today. While she needed a hint to recall the day’s name, she eagerly told me that it was to remember people who fought in wars, “like Grandpa.” We talked a little bit about World War II, […]

Crenshaw Communications, public relations, social media • May 14, 2009

Dell Gets Cute, With Backlash

Times are tough for makers of technology products. So tough, in fact, that Dell took a leap with the launch of “Della,” its new shopping site created especially for women. A leap backward, that is. The site, which was unveiled a few days ago to market its line of netbooks to female customers, created an instant […]

Crenshaw Communications, social media • May 8, 2009

Mother’s Day Goes Social – And Socially Conscious

Brandweek ran an interesting feature recently about a M2Moms survey in which 73 percent of moms said they feel advertisers don’t really understand them. While it’s true marketers have lagged in recognizing the purchasing power and social clout of mothers, I feel many are listening to and reaching the so-called Power Moms, on their own digital turf. […]

communications, Crenshaw Communications, crisis management, public relations, social media • April 30, 2009

Branding A Pandemic Or “Aporkalypse Now”

The media buzz surrounding the influenza virus formerly known as swine flu has resulted in an epidemic of both controversy and criticism. Is it overkill? Many think so. But over the past 24 hours, the PR offensive around the flu hasn’t been about prevention or panic…it’s about the virus’s brand. As of yesterday, the World […]

Crenshaw Communications, social media • April 26, 2009

Facebook Tears Down The Wall

At over 200 million monthly users, Facebook is vastly more popular than Twitter, but the micro-blogging service seems to be a growing public and media obsession. Even Twitter-hater Maureen Dowd recently penned an interview with its co-founder, which, while ostensibly satirical, only fanned a Twitstorm of interest. Remember when Facebook drew that kind of love-hate? […]

communications, Crenshaw Communications, public relations, social media • April 20, 2009

Ford Throws A Social Media Fiesta

At last, some good news from Detroit…or at least, an interesting move in which the words “bailout” and “bankruptcy” have no place. Ford recently announced that it will offer Fiesta subcompact cars to 100 Web types – bloggers, Twitter rockstars, and social media influencers – for six months. The lucky 100 will receive car insurance and gas, so they can test-drive the Fiestas […]

Crenshaw Communications, social media • April 17, 2009

Following Oprah

She’s arguably the most influential figure in our culture next to the President…except, wait, she picked our President, right? Seriously, the social media world is atwitter after the announcement that Oprah will make her first Tweet Friday on her show. Only @Oprah, the Queen of Everything, could rack up over 40,000 followers before posting a single update, […]

communications, Crenshaw Communications, crisis management, reputation, social media • April 16, 2009

When Bad Things Happen To Good Brands

Too often, a company’s own failings can put its brand at risk. But, as the world knows, sometimes — well, stuff just happens. Earlier this week, Domino’s Pizza found itself facing a brand reputation crisis when two North Carolina store employees videotaped themselves doing disgusting things to food and placed the video on YouTube Although […]