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advertising, communications, Crenshaw Communications, marketing, public relations, social media • February 3, 2010
Super Bowl Advertisers Score PR Points By Getting “Banned”
Someone blogged recently that the Super Bowl’s like “American Idol” for advertisers…with a little football thrown in. They called it right. And this year, with social media kicking in like never before, the Super Bowl is still a winning PR strategy for the brands that pay to play. Most are looking to extend their investment through the […]
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communications, Crenshaw Communications, crisis management, public relations, reputation • January 30, 2010
What Goldman Can Learn From Toyota: Apology Communications
Lately, the public apology has been cheapened to the point of commodity. Hardly a month passes without a tearful, televised mea culpa from a politician or athlete. On the corporate front, the typical PR offering is more along the lines of “mistakes were made” – a masterful mouthful of nothingspeak. The banking industry’s contrition is […]
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branding, communications, Crenshaw Communications • January 27, 2010
Does Apple Have A “Female Problem”?
No other company could have raised the anticipation bar as high and managed the PR tsunami as deftly as Apple did in the months leading up to the unveiling of the new iPad tablet. But contrary to the stratospheric expectations, the iPad didn’t self-levitate, dispense cash, or heal the sick. Apple-watchers had their criticisms. Many called it nothing more than […]
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communications, Crenshaw Communications, crisis management, public relations, reputation • January 22, 2010
Royal Caribbean In Haiti: A Tough Call
When I first read about the Royal Caribbean Line ship that docked at Haiti’s Labadee beach shortly after the earthquake that devastated Port-au-Prince, I was taken aback. To say it created a royal PR problem for the cruise line that owned many a private boat in Cabo San Lucas was an understatement. The storm of criticism was so fierce […]
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communications, Crenshaw Communications, crisis management, public relations, reputation, social media • January 18, 2010
What PR Boom? Why The Recession Hasn’t Helped Public Relations
Like my peers, I was interested to read the latest article about our industry in The Economist. Titled “Good News,” the piece posits that PR has profited during the recession, since so many companies have suffered business and reputation declines. It cites the latest Veronis Suhler Stevenson data indicating a 3% growth for the PR business […]
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communications, Crenshaw Communications, public relations, reputation • January 13, 2010
McGwire PR Strategy Misses The Mark
Somehow, I expected more of Ari Fleischer. Fleischer, who served as George Bush’s Press Secretary for two years (which is like 10 years in real time), knows a thing or two about PR and messaging. But, his coaching seemed to fall short for his client Mark McGwire this week when McGwire tried to come clean and apologize […]
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advertising, branding, celebrity, communications, Crenshaw Communications, marketing, public relations, technology • January 9, 2010
Lady Gaga And Polaroid: Beautiful Music Or Bad Romance?
Picture this. When Polaroid announced its new relationship with pop diva Lady Gaga, it rocked the CES haus and nearly brought down Twitter. The former Stefani Germanotta, looking wonderfully preposterous in a hat made of her own hair, was shakin’ it as the brand’s Creative Director. She even showed off her new business card. Okay, the pairing might be a stretch. […]
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Crenshaw Communications, public relations, social media, technology • January 7, 2010
CES Gets Its Mojo Back
To me, the international PR and gadget-fest that is the Consumer Electronics Show has always been an adrenaline-charged kick-off for the new year. For starters, it’s in Las Vegas, where everyone’s welcome, and anything – and I do mean anything – goes. Both the show and the town are an orgy of imagination and commerce, and […]
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communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media, technology • January 2, 2010
Ten Trends Affecting PR Professionals In 2010
Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1. Social […]
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