Crenshaw Communications

1
communications, Crenshaw Communications, crisis management, public relations, reputation • January 22, 2010

Royal Caribbean In Haiti: A Tough Call

When I first read about the Royal Caribbean Line ship that docked at Haiti’s Labadee beach shortly after the earthquake that devastated Port-au-Prince, I was taken aback. To say it created a royal PR problem for the cruise line that owned many a private boat in Cabo San Lucas was an understatement. The storm of criticism was so fierce […]

Read More
7
communications, Crenshaw Communications, crisis management, public relations, reputation, social media • January 18, 2010

What PR Boom? Why The Recession Hasn’t Helped Public Relations

Like  my peers, I was interested to read the latest article about our industry in The Economist. Titled “Good News,” the piece posits that PR has profited during the recession, since so many companies have suffered business and reputation declines. It cites the latest Veronis Suhler Stevenson data indicating a 3% growth for the PR business […]

Read More
0
communications, Crenshaw Communications, public relations, reputation • January 13, 2010

McGwire PR Strategy Misses The Mark

Somehow, I expected more of Ari Fleischer. Fleischer, who served as George Bush’s Press Secretary for two years (which is like 10 years in real time), knows a thing or two about PR and messaging. But, his coaching seemed to fall short for his client Mark McGwire this week when McGwire tried to come clean and apologize […]

Read More
4
advertising, branding, celebrity, communications, Crenshaw Communications, marketing, public relations, technology • January 9, 2010

Lady Gaga And Polaroid: Beautiful Music Or Bad Romance?

Picture this. When Polaroid announced its new relationship with pop diva Lady Gaga, it rocked the CES haus and nearly brought down Twitter. The former Stefani Germanotta, looking wonderfully preposterous in a hat made of her own hair, was shakin’ it as the brand’s Creative Director. She even showed off her new business card. Okay, the pairing might be a stretch. […]

Read More
1
Crenshaw Communications, public relations, social media, technology • January 7, 2010

CES Gets Its Mojo Back

To me, the international PR and gadget-fest that is the Consumer Electronics Show has always been an adrenaline-charged kick-off for the new year. For starters, it’s in Las Vegas, where everyone’s welcome, and anything – and I do mean anything – goes. Both the show and the town are an orgy of imagination and commerce, and […]

Read More
22
communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media, technology • January 2, 2010

Ten Trends Affecting PR Professionals In 2010

Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1.   Social […]

Read More
3
advertising, Crenshaw Communications, marketing, public relations, technology • December 28, 2009

Will E-Books Save Publishing?

While scanning the post-holiday news this weekend, I was gripped by what might be the biggest retail story of the season. Amazon, in a PR release, reported a first. On Christmas day, it sold more e-books than regular print titles. Holy page-turner. This latest chapter took me by surprise. Just this summer, Amazon-watchers and tech pundits were […]

Read More
0
advertising, communications, creativity, Crenshaw Communications, marketing, public relations, social media • December 23, 2009

Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game

In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement […]

Read More
1
branding, communications, Crenshaw Communications, marketing, public relations, social media • December 21, 2009

Domino’s Serves Up A New PR Recipe

Call it a mid-life crisis. On the eve of its 50th birthday, Domino’s is throwing its pizza recipe – and its business – up in the air. The company recently announced it has changed “everything” about its products, from crust to sauce. To top things off, it’s invited influential bloggers, some of whom have criticized its product – […]

Read More