Our Insights

News • March 7, 2012

George Drucker Joins Crenshaw Communications; Will Manage New West Coast Office

George Drucker has joined Crenshaw Communications to manage our West Coast office located in Los Angeles. Drucker is an agency veteran; he comes to CC after 11 years in business development at RF Binder. Prior to that he was West Coast Director for Edelman. George lives in L.A. with his wife Trish.

advertising, branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 7, 2012

What’s In A (Brand) Nickname?

Al Ries’ recent column in AdAge, “When It Comes To Names, Corporations Just Aren’t People” got me thinking about the PR of brand nicknames. Corporations may not be people, but their brands can get pretty darn close. That’s why “pet” names for products and companies can be powerful, from the classic shorthanders like Coke and […]

Crenshaw Communications, PR Fish Bowl, public relations • March 6, 2012

Fabulous DIY #PR Infographics!

Today’s information has got to be compelling in content and presentation to get media attention. The more compelling, the longer shelf life it will have in our ever-changing, updating, posting media landscape! One way to ensure that your stuff is buzzworthy is by creating an Infographic – a graphic and visual representation of information, data […]

Crenshaw Communications, PR Fish Bowl • March 2, 2012

When A Piece Of Your Childhood Dies

For some, it was seeing the last Harry Potter movie. For some it was John Lennon’s passing. For me, the death of Monkees’ lead singer Davy Jones, hits right in my childhood sweet spot. This phrase, “when a piece of your childhood dies” is very bittersweet. On the one hand, it invokes thoughts of lost […]

communications, Crenshaw Communications, ImPRessions, public relations • February 29, 2012

PR Lessons From The 2012 Campaign

Since the primaries began, I’ve been thinking about the PR strategies we’ve witnessed so far during this election season. On the surface, campaign PR doesn’t offer many similarities to corporate and brand communications. After all, it tends to be more localized, more combative, and, recently, shockingly negative. Yet, campaign 2012, as well as the ones […]

Crenshaw Communications, PR Fish Bowl, public relations • February 28, 2012

Savvy PR Spokesperson Selection

In PR we are often called upon to help a client find a third-party expert to get its message to the masses. It is the agency’s task to define the spokesperson role, vet candidates and negotiate terms of an agreement. We like to follow 3 “golden rules” of savvy spokesperson selection to ensure success. Fit […]

PR Fish Bowl, public relations • February 24, 2012

They’d Like to Thank the Academy – Oscar PR Hijacks!

Leveraging the Academy Awards to steal thunder for some Hollywood project or another is a longstanding PR tradition. It’s playing out now as Sacha Baron Cohen, master of on-camera disguise (and, some would say, disgust!) has been banned from attending as his latest character, “The Dictator.” The Academy feels he might “violate the sanctity” of […]

Crenshaw Communications, ImPRessions, public relations, reputation • February 22, 2012

7 (More) Myths About PR And Publicity

Describing exactly what PR is and what public relations people do has always been a challenge, even to those of us who work in it. Just ask the Public Relations Society of America, which is concluding a lengthy search for the perfect “modern definition” of what we do. Like many professions, it’s changed, grown, and […]

PR Fish Bowl • February 17, 2012

Unwinding For The Long Weekend

If you are planning to rest and de-stress over this long weekend, why not make it a goal to catch up on all the good entertainment you might have missed working long hours at a busy job like public relations! Here is our list of media musts to savor and enjoy over the next three […]