6 Reasons Why PR Is Stressful
One of my more colorful bosses was a communications exec with a very distinguished military background. His career included not only senior posts at the Pentagon, but two tours of duty in Vietnam, as a paratrooper. When things went wrong and I went crazy, he’d sometimes pat my shoulder, smile indulgently, and say, “It’s okay. […]
Read MoreWhat’s The PR Potential For Pinterest?
After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know this. So, how can PR pros use it most effectively? Here are 3 tips on how you can make your client’s Pinterest page a must-see. […]
Read MoreCan Your Social Media Use Some Spring Cleaning?
In the digital age, your home probably isn’t the only thing that needs a light dusting after a long winter. Here are a few Friday ideas to help you hit “refresh” and spring clean your social media. It’s Cut Time Just like in sports, it’s time to assess your blog feeds and email subscriptions. Are […]
Read MoreJetBlue’s Response to Pilot Breakdown: Light On Crisis PR Strategy?
All airlines are prone to rough PR weather, but JetBlue seems to have more than its share. Maybe it’s because during a time of rapidly deteriorating expectations, many of us still expect more of JetBlue. It’s that rare industry bird, the customer-friendly airline. An oxymoron. So when it goes off-course, that’s news. There was the […]
Read MoreCrafting Better New Business Proposals
New business is the lifeblood of any PR agency. Often, your written proposal is your strongest selling piece, particularly in a competitive situation. What goes into writing a winning proposal? In addition to the obvious: define the client objectives, target audience, develop a strategy and create tactics, here are some tips to make your proposal […]
Read MoreWhen Good PR Succeeds Too Well
The Joseph Kony viral video drama and the Mike Daisey scandal have one thing in common. In each case, someone set out to call public attention to a serious injustice, exploitation, or crime. In each case, their efforts were rewarded beyond their wildest notions. Too well, some might say. Each begs the question, can our […]
Read MoreBorrowing Interest (Or Stealing It!) With Breaking News
So your client isn’t making that huge “New iPad” headline news? You still need to get them press and attention and sometimes that can be tough. The smart PR practitioner is always on the lookout for ways to piggyback onto a broad, national event or story or something gaining ground in the cultural zeitgeist. Get […]
Read MoreBeing A Good PR Mentor
PR, like any other business, depends on its mentors. Without them, incoming junior-level staffers have to leap into an atmosphere of industry lingo, established media relationships and ever-changing trends. A good mentor is invaluable to a mentee, to an agency, and to the industry as a whole. Seek out Mentees While some people have the […]
Read MorePR Disaster Averted: 7 Cases of Good Crisis Management
PR agency pundits and brand watchers love to create “best and worst” lists around marketing and communications developments. The emphasis usually falls on the “worsts” – like the most badly handled crisis situations, mangled cover-ups, or PR stunts that backfired. It’s easy to criticize, but what about giving credit for crises averted or PR battles […]
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