Left To Our Own Devices
Well, we are, aren’t we? A new book, “Alone Together: Why We Expect More of Technology and Less of Each Other” by MIT Technology Professor Sherry Turkle, posits the following. Although we have wondrous new ways of connecting, via smartphones and computers, texting and emailing, social networking sites where we update our “stati” several times […]
Read MoreMeaningful Media Training
Whether your client is a “PR Virgin” or a veteran of multiple media encounters, media and message training are vital to conducting successful interviews. Media training can be defined as preparation for an interview, including counseling and rehearsal conducted prior to the interview or appearance on radio or TV. A media training session strengthens communications […]
Read MoreThe End Of The PR Agency Of Record
Agency of record. It’s a phrase to warm the heart of any PR professional. It tends to evoke a long-term, retainer relationship with a largeish account. But there’s evidence that the agency of record (AOR) may be heading the way of the traditional media tour. Gone. According to the latest study conducted by the USC […]
Read MoreWriting The Shareable PR Blog Post
Crenshaw Communications’ employee blog, PR Fishbowl, recently celebrated its one-year anniversary, and we thought it a good time to look back and highlight what makes a blog readable and shareable. Here is what we found: Find your voice. Whether your blog is snarky or sweet, find a consistent tone so “fans” know what to expect […]
Read MoreCan "The Pitch" Be Fixed?
Can the pitch be fixed? I don’t mean the new reality TV show, although the debut episode was a losing proposition — contrived, tedious, and unrealistic. But there was one aspect of the show that hit home, and that was the pitch itself. A team from McKinney, the first of two ad agencies competing to […]
Read MorePR People And The Love of Language
By and large, PR people love language – not just English, but any language in which a word or turn of phrase most perfectly captures what we are trying to communicate. Sometimes raison d’être is just so much more colorful than “reason for existence” or “arrividerci baby” more impactful than “goodbye.” Recently the German “kummerspeck” […]
Read MorePR Move of the Week: Hillary Clinton (Hillz)
Hillary has become cool. That’s right, the Hillary Clinton who struggled through grueling Democratic primaries in 2008, only lose the ultimate prize to the maddeningly unruffled new guy, seems to be having the last laugh. And we thought Obama was the cool one. It started when two Hillary fans, PR specialists Stacy Lambe and Adam […]
Read MoreScoring The BIG PR Win
In today’s PR landscape, a high-profile article or interview can mean the difference between a happy client and a disappointed one. Your clients have the inherent need to look stronger, smarter, and better positioned than the competition, and there’s no better way to accomplish this than by scoring a great feature in an influential outlet […]
Read MoreGaffes And Goofs To Avoid In (PR) Resumes
Ahh, springtime, when PR firms revel in the rush of resumes from recent (or soon-to-be) college graduates. Rifling through the resumes and cover letters can be irksome, however, when faced with a galling and appalling array of grammar, syntax, and spelling gaffes and goofs. The following is just a sampling of what has landed in […]
Read More