Our Insights

PR Fish Bowl, public relations • October 28, 2011

PR Horror Stories

In public relations, horror stories usually mean something has happened out of our control with a difficult or “no-win” solution. But often the most terrible tales leave something to be learned. In honor of Halloween here are some hair-raising stories from an array of PR pros. Where is everyone? – The PR team for an […]

PR Fish Bowl, public relations • October 25, 2011

When To Kill A Live Interview

This weekend, New York Jets star Darrelle Revis was instructed to hang up during a live radio interview by a member of the team’s PR staff after the conversation started to get testy. It seemed that the host was baiting Revis into saying something he’d regret (which could have hurt the image and selling power […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • October 21, 2011

How To Turn Bad Publicity Into Good PR

There are those who think any PR is good PR, but let’s face it, sometimes it’s just plain bad. Faced with withering reviews for its plan to separate its DVD and streaming businesses into two distinct units, Netflix has canceled Qwikster. This latest plot twist is a bit reminiscent of Gap’s unveiling of that infamous new […]

measurement, PR Fish Bowl • October 21, 2011

Did You Get The Memo?

In a fast-paced industry like public relations, long emails and flowery prose don’t cut it. Clients and colleagues appreciate memos that are quick and to the point because no one has time to filter through lengthy missives to understand what you need or what the next steps are. “Getting the memo” – and writing your […]

PR Fish Bowl • October 18, 2011

Keys To Successful Media Events

I’m fortunate enough to work with great clients who understand the importance of creating tasteful , “mediable” events. Every quarter my team and I work very hard to put together something special for Verizon Wireless in order to showcase the latest and greatest devices on the market and we always learn something new. Below are my top […]

advertising, branding, Crenshaw Communications, ImPRessions • October 18, 2011

When A New Name Is Bad PR: A Rebranding Gone Sour

A new name often brings a reputation lift – suggesting renewed relevance or sweetening an unpalatable handle. Which would you rather eat – Patagonian Tooth Fish or Chilean Sea Bass? But beware the rebranding for reputation reasons. It can make news, but not always in a good way. Right now, a bitter battle’s brewing over the […]

PR Fish Bowl • October 14, 2011

Don’t Take My Landline! (yet)

This week may ultimately be remembered for other news stories, but the one touching most people I know is the great “Blackberry breakdown.” Millions of people were without emails for about 24 hours and a feeling of helplessness has prevailed. Yet, there remains the humble landline. Of course, pundits believe it will soon join its […]

communications, Crenshaw Communications, ImPRessions, public relations • October 12, 2011

The Care And Feeding Of Bloggers: Tips For PR Pros

Last month, a top-ten firm cooked up a PR mess when it tried to surprise bloggers by serving frozen entrees from a client brand instead of the freshly cooked meals the guests were led to expect. The duped bloggers started an epic food fight, dishing on the agency and their client online for weeks after the event. […]

creativity, Crenshaw Communications, PR Fish Bowl, public relations • October 7, 2011

How Workplace Superstitions Can Boost Business

The quarterback of my alma mater played every game wearing the same socks. Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put […]