Our Insights

PR Fish Bowl • March 29, 2011

HARO And ProfNet Dos And Don’ts

HARO (Help a Reporter Out) and ProfNet are great sources for PR professionals to get daily inquiries from reporters looking for content, interviews, experts and insight to help them complete a story. The sources typically send requests on a tight deadline, and the requests need to be treated with urgency. If the story being discussed isn’t […]

creativity, PR Fish Bowl • March 25, 2011

What’s Your "Limitless"Fantasy?

In Limitless, the new movie starring Bradley Cooper, a top-secret “smart drug” enables him to use 100% of his brain and become a perfect version of himself. Soon our protagonist can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets—as long […]

measurement, PR Fish Bowl • March 22, 2011

How Do You Measure Up?

The Barcelona Principles is not the name of the next installment in the Jason Bourne series. It’s a 7-step recommendation for overhauling the way PR professionals measure results. Industry leaders representing companies and clients in more than a dozen different countries have agreed to these new global standards for measuring and evaluating the results of their […]

advertising, branding, communications, Crenshaw Communications, ImPRessions, marketing, public relations • March 22, 2011

What Marketers Don’t Know About PR

Are we living through PR’s “golden age”? Sometimes I think so. Clients understand the benefits of PR and are sophisticated about the tricky aspects, like trading perfect control for a measure of credibility. And budgets are opening up after the economic downturn. But other times I wonder. Last year a favorite client of mine refers to […]

PR Fish Bowl • March 18, 2011

Charlie Sheen For President?

Celebrities-turned-politicians aren’t new … but this one caught our attention. A recent poll from Public Policy Polling revealed that independent voters favor Charlie Sheen over Sarah Palin for President by a 41/36 margin. Sheen’s “winning” outcome is even more surprising given that he’s the “most unpopular” figure they’ve ever polled about, with 67% of respondents indicating an […]

advertising, branding, communications, Crenshaw Communications, ImPRessions, marketing, public relations • March 15, 2011

PR By Another Name: Public Relations and the "New" Competition

The chemistry was great, our experience perfect, and they loved the proposal. But, in a twist, the account went to a “digital brand management” shop whose website touts its ability to drive visibility and engagement. PR by another name? The “creative destruction of PR”? It’s true that social media has changed the game for our […]

PR Fish Bowl • March 15, 2011

The Idea-File-Phile

What do you do with all the good ideas you come across, whether business or personal? Do you see a great website and bookmark it? Spot a creative email and shove it in a folder? Tear out a magazine page and stick it in a binder? Do you ever look at them again? I propose […]

communications, Crenshaw Communications, public relations • March 8, 2011

If PR Is A Woman’s World, Why Do We Earn Less?

The feminization of the PR industry is undeniable, and it’s not a particularly good thing. For one, it hurts diversity. And it’s been widely noted that the domination of any profession by women tends to have a depressing effect on salaries. A recently debated 2007 PRSA study confirmed what we already knew: that men earn up to $30,000 […]

PR Fish Bowl • March 8, 2011

I Just Texted To Say "I Love You"

Did anyone call you to tell you about the devastating earthquake in Japan? More likely, they texted. Or posted on Facebook. Maybe you found out in something close to real time via Twitter. Thoughtful posts that express sympathy and support in the wake of a tragedy are normal and welcome – particularly when they’re tied […]