communications

advertising, branding, celebrity, communications, Crenshaw Communications, ImPRessions • April 24, 2013

Are Celebrities Worth The PR Risk?

Tiger Woods’ fall from grace, and his long climb back, was the gift that kept on giving for PR and reputation experts. But it also teed up a round of fresh concern about getting in bed with celebrities. Since then, there have been other reputation crises (Lance Armstrong) as well as more minor gaffes from […]

communications, Crenshaw Communications, ImPRessions, public relations, social media • April 10, 2013

Should PR Own Social Media?

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget […]

branding, communications, ImPRessions, marketing, public relations, reputation • March 27, 2013

Is Tiger Woods Back?

“Winning Takes Care of Everything,” boasts the ad. Sponsored by Nike, the only brand that stuck by the disgraced golfer as he struggled to get his reputation out of the rough, it has an impertinence that’s gotten everyone talking. It’s confident, even cocky, and most importantly, buzzworthy. A winner for Nike. Yet the tone is […]

branding, communications, Crenshaw Communications, ImPRessions, public relations, reputation • March 20, 2013

How To Create Brand Advocates And Evangelists

It was Guy Kawasaki, former Chief Evangelist at Apple and instinctive PR expert, who coined the phrase “evangelism marketing.” Since then, all types of companies have been trying to let loyal customers do their brand building for them. Social media makes that more accessible and easier than ever. But true brand advocacy usually happens organically. The […]

communications, Crenshaw Communications, ImPRessions, public relations • March 14, 2013

9 Things You Should Never Say To A PR Firm

Clients and prospective clients are the lifeblood of any PR agency. We love them! But they do say odd, confusing, and even exasperating things at times. Here’s a list of some of our favorites. “We finally figured out what we need. Let’s do a viral video!” “We’re looking for someone to grow with us.” “We’d like […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation, social media • March 7, 2013

How To Protect Your Digital Reputation

A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially since I didn’t know any of my antagonists. Of course, it wasn’t about me. I share a name with a former public […]

communications, Crenshaw Communications, ImPRessions, public relations • February 20, 2013

How To Think Like A PR Person

What is it about professional stereotypes? Take public relations, for example: are certain people innately attracted to it, or do we adopt habits and personality traits over time? When an entry-level staffer asked me how to “think like a PR person,” it actually got me thinking…about PR. What differentiates someone in our business? Here’s my […]

branding, communications, Crenshaw Communications, ImPRessions, public relations • February 8, 2013

Naming Storms Is A PR Blowout For The Weather Channel

I found #Nemo! This, and hundreds of other tweets about the blizzard bearing down on the East Coast helped propel it to the top of Twitter’s trending topics. And, barring a lawsuit brought by Disney, it’s a cool bit of PR bluster by The Weather Channel, who’s responsible for the nickname that’s been widely adopted […]

communications, Crenshaw Communications, ImPRessions, public relations, reputation • January 21, 2013

Armstrong Interview Is A Winner for Oprah

Lance Armstrong’s much-touted one-on-one confessional with Oprah, broadcast last Thursday and Friday on the Oprah Winfrey Network (OWN), was a winning performance. Not for Armstrong; for him, the road ahead seems very rocky. But for Oprah and her namesake network, the sitdown was a breakout accomplishment. You could practically hear the sound of millions of […]