ImPRessions

Crenshaw Communications, ImPRessions, public relations • January 28, 2020

10 Rules For Keeping (PR Agency) Clients

For a PR agency, what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. But it costs a lot more to find a new client than to keep (and grow) current ones. Research by Bain & Company shows that boosting customer retention rates by […]

Crenshaw Communications, crisis management, ImPRessions, public relations • December 31, 2019

The PR Winners Of 2019

For most experts in public relations, it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the […]

Crenshaw Communications, crisis management, ImPRessions, public relations • December 26, 2019

The PR Losers Of 2019

Who had the worst PR of 2019? Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. There’s lots to choose from, including fresh blunders by the usual suspects like Uber and Facebook. But for this post we’re focusing on truly terrible […]

ImPRessions, public relations • December 10, 2019

Unpacking The Away PR Disaster

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must […]

Crenshaw Communications, ImPRessions, leadership, public relations • December 6, 2019

Can Big Business Save America?

We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. According to Gallup, only the U.S. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. The change seems particularly acute lately in our […]

Crenshaw Communications, crisis management, ImPRessions, public relations • November 22, 2019

A PR Guide To Surviving Thanksgiving

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. With wall-to-wall press coverage of impeachment hearings and the runup to the 2020 election, it’s a tricky time for families who disagree about political issues and candidates. Here are some follow-ups to last […]

Crenshaw Communications, ImPRessions, public relations • November 18, 2019

FedEx Response To Tax Story Is A PR Fail

FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch. By taking advantage of the 2017 tax legislation that cuts corporate rates from […]

Crenshaw Communications, ImPRessions, media relations, public relations • November 14, 2019

PR Tips On Being A Quotable Media Resource

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances […]

Crenshaw Communications, ImPRessions, public relations • November 6, 2019

7 Common PR Mistakes Startups Make

In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. For the PR team, it’s rewarding because PR is typically a top priority, and the work is […]