public relations

ImPRessions, leadership, public relations, social media • August 25, 2020

The Myth Of The Social CEO

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Or do they? Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 20, 2020

How To Get Media Coverage When You Have No News

When big things are happening at your organization, it makes the PR roadmap fairly clear. But what if you have no news? What happens when your big story from last quarter has run its course? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your […]

Crenshaw Communications, PR Fish Bowl, public relations • August 13, 2020

How To Manage A PR Team: 5 Tips

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With […]

Crenshaw Communications, ImPRessions, public relations, reputation • August 10, 2020

Is The McDonald’s Lawsuit Smart PR?

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. The complaint even claims “nude, partially nude, or sexually explicit” photos as evidence. Yikes. The Easterbrook story is notable, and not just for obvious reasons. As […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • August 10, 2020

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data, or a leadership change to announce. As PR advisors we want to maximize its news value. Earned media isn’t always simple That’s where […]

communications, Crenshaw Communications, marketing, media relations, PR Fish Bowl, public relations • August 5, 2020

PR Tips On “Closing The Deal”

Business presentations are both exciting and stressful — whether you’re in PR, sales, marketing or a tech startup looking for funding. Intangible factors like personal chemistry, charisma, and energy are top factors. But especially in the COVID era, the packaging of the presentation itself is also critical. Before you speak in-person or virtually, prospective clients […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 30, 2020

You Know You Work In Tech PR When…

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. But tech PR takes things to a different level because of its constant innovation and […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2020

PR Tips On How To Be A Rockstar Panelist

Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming […]

advertising, communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 20, 2020

PR Tips For Ad Tech Companies

Despite the consolidation that ad tech and the PR agencies that serve it have seen in recent years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape; every year it grows. There are now thousands of companies that specialize in digital advertising, creating fierce […]