PR Fish Bowl

Crenshaw Communications, PR Fish Bowl • April 4, 2023

4 Ways Technology Boosts The Retail Experience (And Retail PR)

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. Not only do the shifts affect our lives as consumers, but innovation is often very […]

Crenshaw Communications, PR Fish Bowl • March 22, 2023

Five Ways AI Is Transforming Ad Tech

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations, journalism, and everyday life. Artificial Intelligence (AI) has been transforming industries and businesses, and ad […]

PR Fish Bowl, public relations • March 15, 2023

PR Tips To Give Your Bylined Article A Point Of View

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! There’s a high volume of generic POV content out there, but it […]

communications, Crenshaw Communications, PR Fish Bowl • February 28, 2023

How A Solid PR Strategy Can Recession-Proof A Business

With a recession threatening, moving to cut PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR […]

PR Fish Bowl, public relations • February 22, 2023

7 Skills PR Teams Can’t Do Without

The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, […]

Crenshaw Communications, PR Fish Bowl • February 15, 2023

6 PR Pitching Pitfalls And How To Avoid Them

PR professionals make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Given the stakes, a small screw-up can be a disaster. That’s why understanding […]

Crenshaw Communications, PR Fish Bowl, public relations • February 7, 2023

How PR Brings Value To The C-Suite

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – whether they realize it or not. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. […]

PR Fish Bowl, public relations • February 1, 2023

Three PR Classes They Should Teach In College

College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. Such classes are beneficial for anyone planning a PR career. Yet sometimes college professors spend more time telling us what our future looks like rather […]

Crenshaw Communications, PR Fish Bowl • January 24, 2023

New And Emerging Social Platforms PR Teams Should Know

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord. Even Twitter Spaces. We’ve all heard about them, but what […]