PR Fish Bowl

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communications, Crenshaw Communications, PR Fish Bowl, public relations, technology, time management • December 8, 2020

Slack Tips And Tricks You May Not Know (But Desperately Need)

In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis. According to a recent TechCrunch article, the Salesforce COO says that the deal was worth the price because it lets Salesforce bring together […]

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Crenshaw Communications, media relations, PR Fish Bowl, public relations • December 2, 2020

7 Ways To Prep A CEO For A Broadcast Interview

For PR pros, landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared? Unless […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • November 19, 2020

What are LinkedIn Stories and How Can PR Pros Use Them?

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! Of course, with over 706 million global users, LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • November 18, 2020

10 Tech Buzzwords PR Folk Should Avoid In 2021

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us.  Tech culture […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • November 11, 2020

PR Tips For A Deep Media Spokesperson Bench

In B2B public relations, there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due […]

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advertising, communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 4, 2020

Can Sponsored Content Work For PR?

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 29, 2020

Scary Similarities Between Halloween And PR

What do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • October 28, 2020

How To Set Expectations In Public Relations

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. We’ve all worked with, and been stressed out by, demanding […]

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Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2020

Making The Most Of Virtual Event Experiences

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. By the […]

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