PR Fish Bowl

communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • November 18, 2020

10 Tech Buzzwords PR Folk Should Avoid In 2021

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. We’ve all used them at one point or another — but shame on us. Tech culture […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • November 11, 2020

PR Tips For A Deep Media Spokesperson Bench

In B2B public relations, there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due […]

advertising, communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 4, 2020

Can Sponsored Content Work For PR?

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • October 29, 2020

Scary Similarities Between Halloween And PR

What do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, reputation • October 28, 2020

How To Set Expectations In Public Relations

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. We’ve all worked with, and been stressed out by, demanding […]

Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2020

Making The Most Of Virtual Event Experiences

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. By the […]

Crenshaw Communications, PR Fish Bowl • October 15, 2020

Using Tech Tools for Maximum PR Coverage

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their peers or clients and maximize […]

Crenshaw Communications, PR Fish Bowl, public relations • October 15, 2020

Getting Antsy At Home? 6 Ways To Stay Motivated

I often think back to March 2020 and how those of us in PR, like many people, thought we’d be home for a few weeks at most. Oh, how wrong we were! As we creep toward the end of 2020 (thank God), it’s important to avoid burnout, especially for PR pros. For me, working from […]

Crenshaw Communications, PR Fish Bowl, public relations, technology • October 8, 2020

6 Things Cybersecurity PR Pros Should Do To Stand Out

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. In honor of Cybersecurity Awareness Month here are six […]