PR Fish Bowl

Crenshaw Communications, PR Fish Bowl, public relations • April 1, 2020

How To Book Speaking Opps In The COVID Era

COVID-19 has crippled some industries, and it’s had an indirect effect on countless others. Even B2B technology companies – normally resistant to many ups and downs – rely on event PR to drive business development and thought leadership. SaaS businesses, like many B2B tech companies, devote big budgets to industry conferences and trade shows for […]

Crenshaw Communications, PR Fish Bowl, public relations • March 31, 2020

Starting A New Job, But On Zoom!

It’s safe to say that things have changed dramatically for most people in just three weeks. For me, they’ve changed even more. It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. I was really looking forward to starting my new job, getting to […]

Crenshaw Communications, PR Fish Bowl • March 27, 2020

Zooming Into Coworkers’ Lives Is Revealing

In two short weeks our world has been turned upside down. And yet, even this crisis offers a silver lining, or maybe a new perspective. It’s because of Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They […]

communications, Crenshaw Communications, PR Fish Bowl, time management • March 18, 2020

How to Be Productive When Working From Home

For many of us in public relations, the idea of working from home may sound like an ideal situation — until we realize its drawbacks. If you’re not used to the WFH life, it can be tougher than expected. Now that most organizations are asking employees to work from home due to the COVID-19/coronavirus pandemic, […]

Crenshaw Communications, PR Fish Bowl, public relations • March 11, 2020

6 Social Media Trends That Businesses Should Know

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social […]

Crenshaw Communications, PR Fish Bowl, public relations • March 3, 2020

How To Supercharge B2B PR With Newsjacking

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking Today’s news cycle is ultra-fast, […]

Crenshaw Communications, PR Fish Bowl, public relations • February 25, 2020

6 PR Lessons From Bloomberg’s Awful Debate Performance

One of the top news stories last week was the debut of billionaire and former New York City Mayor Michael Bloomberg in the ninth Democratic presidential debate. Following a $130 million ad blitz, it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year. To say the rust was […]

Crenshaw Communications, PR Fish Bowl, technology • February 18, 2020

20 Cybersecurity Reporters To Follow On Twitter

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay […]

Crenshaw Communications, PR Fish Bowl, public relations • February 12, 2020

8 Tips For Pitching B2B Tech Stories

For top B2B PR firms, approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. Here […]