public relations

Crenshaw Communications, PR Fish Bowl, public relations • June 19, 2018

PR Tips For Successful Speaking on Panels

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant […]

Crenshaw Communications, PR Fish Bowl, public relations • June 14, 2018

5 Rules To Break In B2B PR

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. For the most part, those unwritten rules stand up well. Yet, in the digital age, technology, time and trends have a way of changing the game. After all, each client is distinct, […]

Crenshaw Communications, PR Fish Bowl, public relations • June 12, 2018

5 "Founding Fathers" Of PR — Crenshaw Communications

As Father’s Day approaches, it’s a good time to remember the fathers of PR who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. It’s fascinating to chart the growth of public relations over the last century […]

Crenshaw Communications, ImPRessions, public relations • June 11, 2018

What PR People Should Know About SEO

PR and SEO were once worlds apart, with no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on getting backlinks and website-stuffed keywords to drive search rankings. What changed? Now there’s a growing area of commonality as traditional public relations has […]

Crenshaw Communications, PR Fish Bowl, public relations • June 7, 2018

A PR Guide to Strategic Silence

In an era of constant communication, most PR agency experts will say that silence is rarely an option in the wake of controversy. In times of trouble, a “no comment” may be seen as a sign of guilt, indecision, or apathy. PR experts sound the alarm about the communication vacuum in such cases, worried that […]

Crenshaw Communications, PR Fish Bowl, public relations • June 5, 2018

Reactive PR Opportunities In Brand Mentions

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to […]

Crenshaw Communications, PR Fish Bowl, public relations • May 31, 2018

5 Pillars Of PR Success

What separates the good from the truly great when it comes to the success of a public relations program? Beyond native talent and strong skills, there are lessons on execution and optimization that simply come with experience. Success in PR is earned PR plays the long game Great PR rarely exists in a vacuum. In […]

Crenshaw Communications, ImPRessions, public relations, reputation • May 30, 2018

In Bold Move, ABC Boots Roseanne Reboot

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with @therealroseanne’s revolting tweet about former Obama adviser Valerie Jarrett. The post was bizarre, horrible, and nakedly racist, but at the risk of sounding cynical, I didn’t think anything much would happen […]

Crenshaw Communications, PR Fish Bowl, public relations • May 29, 2018

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business. To the client, […]